How to optimise your product lists on Amazon?

If you are selling on Amazon, there is one thing you should never forget: this marketplace is (practically) a search engine like any other. Consequently, appearing in the very first results implies rolling out an optimisation strategy for your products - the advantage being that Amazon’s classification algorithm is less volatile than Google’s. Here are 5 good practices for optimising your product lists.

1. Follow Amazon’s recommendations regarding the use of illustrative images: professional quality, minimum size of 1,000 pixels in length and width, product occupying at least 85% of the frame, etc.
2. Illustrate your product sheet with enough pictures, so your product can be viewed from every angle. Potential buyers need to see its size (with and without packaging), and see it in action, being used. Five visuals are a good average.
3. Put some effort into your titles to include as much information about the product as possible. Opt for a title that is as long and detailed as possible, whilst complying with the 250 authorised characters. Make sure you include relevant key words concerning the product. Stick to a formula which you will then apply to each title, such as: “brand + product type + attributes”.
4. Use the content form wisely. The latter is presented as a bullet point list beneath the title. This is a great way of providing a maximum amount of information about the product, and including as many key words as you can. This form is more important than the description (which you will nonetheless need to fill in, but with fewer constraints).
5. Highlight positive reviews. Though they are not officially taken into account by the classification algorithm, customer reviews are an important component when optimising your Amazon product lists: they create mutual trust, which future buyers need before clicking on “Add to basket”.

For your strategy to be fruitful, you must first submit lists that comply with the platform’s prerequisites - using a product feed manager.