Looking for a Rithum (Channel Advisor) Alternative? Here It Is

Rithum, formed from ChannelAdvisor, CommerceHub, Dsco and Cadeera and rebranded in 2023, is one of the world's largest commerce networks: 40,000+ customers, 400+ marketplace and retail channels, a dropship supplier network and retail-media tooling. It's a serious enterprise platform. It's also US-centric, complex to adopt, and priced on a model, subscription plus a share of your revenue, that many mid-market brands find hard to justify or leave.

Lengow offers a modular, fully integrated suite designed for omnichannel success:

• NetMarkets – Manage marketplaces, sync orders, stock, and workflows.
• NetAmplify – Optimize and distribute advertising feeds (Google Shopping, Meta, social media).
• NetRivals – Global price intelligence and dynamic repricing on thousands of sites.
• NetMonitor – Monitor catalogue availability and brand presence on reseller sites.

This modular approach lets brands and retailers centralise their acquisition, performance, and distribution strategy in one platform. Lengow supports 1,800+ channel integrations across marketplaces, shopping ads, affiliate and retargeting networks, and price comparison engines, with in-house Professional Services in six languages, no third-party agencies required. See independent feedback on TrustRadius and SellerCloud.

The difference that shows up on your invoice

The clearest contrast between the two isn't a feature, it's how you pay for growth.

Lengow vs. Rithum: a direct comparison

Built for the European digital shelf

Rithum's network is centred on the US. Lengow has spent 16 years embedded with the marketplaces European brands actually sell on, as a preferred integration partner (for example #1 aggregator by GMV on Darty and #2 on Fnac):

What makes Lengow a high-performance alternative to Rithum?

• A true all-in-one platform – Marketplace management, advertising feeds, price intelligence and reseller monitoring in one suite, without juggling multiple vendors or bolting on an external OMS.
• European market leadership – Deep coverage of key EU marketplaces like Leroy Merlin, Galeries Lafayette and other regionals that a US-centric network often covers thinly.
• Smarter pricing & intelligence – NetRivals powers dynamic repricing and market-wide competitive insight to protect margin and sales velocity, functionality that isn't core to Rithum.
• Faster onboarding, greater autonomy – A modern UI and a 2–3 month implementation versus long enterprise adoption cycles.
• Transparent cost & ongoing support – No revenue-share lock-in, plus dedicated multilingual teams and proactive CSM support.

Lengow or Rithum: who should choose what?

The verdict: Lengow as your Rithum alternative

Rithum is a genuine heavyweight, for a $50M+ GMV enterprise that needs marketplace listings, a dropship supplier network and retail media under one roof, especially in the US, few platforms match its network. That scale is real, and so is its cost and complexity.

For brands and retailers whose priority is winning the European digital shelf, with marketplaces, advertising, competitive pricing and brand control in one platform, and without a revenue share that grows every time you do, Lengow is the sharper fit. It pairs the execution layer (feed distribution, marketplace listing, order management) with the intelligence layer (AI Studio for product data, NetRivals for pricing, NetMonitor for reseller control, NetAmplify for ad feeds) and in-house multilingual services, on transparent usage-based pricing. It's the choice of Nespresso, Columbia, Liu Jo and 3,600+ other brands and retailers.

If your strategy demands full control of feeds, marketplaces, ads and pricing intelligence, with fast execution and European strength, then Lengow is your ideal Rithum (ex-ChannelAdvisor) alternative.