ARR – Annual recurring revenue
ARR (annual recurring revenue) is an indicator that predicts revenue for the year, based on the number of subscriptions taken out
Booking
A booking means the commitments of a customer by signing a contract
Churn
The churn is when a customer stops using or subscribing to a service within a certain time frame
DAM
Digital Asset Management is intended for the management and storage of a company’s digital assets (i.e. images, videos…)
Demand gen engine
Demand generation programs are touch points throughout the conversion optimization and sales cycles
Feed management
E-commerce feed management is the process of organizing, broadcasting and monitoring product feeds for different sales channels
GMV – Gross Merchandise Value
Gross Merchandise Value (GMV) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site. It is a measure of the growth of the business or use of the site to sell merchandise owned by others
GTM
Go To Market is a strategy that consists of validating point by point the parameters that will allow a product or service to be successfully launched on the market. This method covers the main characteristics of a market launch, from marketing positioning, to targeting, to the way it is marketed
Inbound
Inbound marketing is the process of helping potential customers find your company. Inbound marketing is a strategy that utilises many forms of pull marketing—content marketing, blogs, events, search engine optimization (SEO), social media, etc…—to create brand awareness and attract new business
Kick Off
First meeting to launch the project / year.
KPI
Key Performance Indicator give the capacity to see the performance of the company but also some key points that the company wants to focus
Lead
A person who has expressed an interest in our solution
Martech stack
Marketing Stack refers to a set of software solutions that marketers use to plan, launch, track and refine their marketing campaigns and efforts
OMS
An order management system (OMS) is a digital way to manage the lifecycle of an order. ¹ It tracks all the information and processes, including order entry, inventory management, fulfillment and after-sales service
Outbound
It is a marketing strategy that consists in going after a potential customer, by pushing marketing and commercial actions towards him – in our cases with our Sales Development representatives – outreaching to a target list of accounts
PIM
A Product Information Management (PIM) solution is a business application that provides a single place to collect, manage, and enrich your product information
Scale
It means the ability of a product / company to adapt to a strong growth
SDR
The Sales Development Representative (SDR) is responsible for generating new leads via outbound prospecting and for qualifying inbound leads and booking appointments/ meetings between these leads & our account executives
Syndication/FM
Syndication platforms allow brands and retailers to optimize the content they put online.
https://www.lengow.com/fr/aller-plus-loin/qu-est-ce-que-la-syndication-des-contenus-produits/
Upsell
Upsell means to grow the contract value to a customer who has already a contract with the company
