The hegemony of Google is no longer in question, and it is already without a doubt a key element of your marketing strategy. It is even more crucial in an uncertain context such as the one we are currently experiencing: Customer Acquisition Cost, time to market, development time, cost and time of activating new channels, rising CPMs, sharing budgets between channels, limited internal technical resources - there’s a lot!
In this context, the performance of campaigns conducted via Google is central to your business. Find out how to power great commerce performance in a complex Google environment. Increase your visibility but also drive performance media thanks to the many features of the Lengow platform:
- How to develop impactful product ads
- How to work with pre-configured product feeds
- How to use Custom Channels to speed up your workflow
- How to create Google campaigns that convert and drive profit
- How to set up an accurate dynamic price strategy for Google Shopping