Discover our new white paper about online & offline

A guide to driving in-store actions with cross-channel digital advertising co-written in partnership with MakeMeReach.

For physical retailers of all shapes and sizes, the time has come when incorporating offline data into your online acquisition strategy is no longer a luxury or point of difference. It’s simply a must.
This eBook focuses on the theme of offline-online integration in retail, primarily from an online advertising perspective. We share our best practices to drive performance on Facebook & Instagram, Google Shopping, Snapchat and Twitter.

In this document we explain:

  • How online advertising can drive in-store conversions
  • How you can sync your live product catalogues with your online ads
  • Which Facebook, Google, Snapchat and Twitter features enable online and offline integration

This guide is for you:

  • You are an offline retailer and you want to go online
  • You have an online store or you manage an online business, and you want to optimise your presence and/or be more efficient
  • You want to promote your products on Facebook, Google Shopping, Snapchat, Twitter