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Channel Execution

Manage, optimise, and distribute your product feeds seamlessly across marketplaces and advertising channels.
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Track competitors and resellers prices to dynamically adjust yours and protect your brand.
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Marketplace Management

Seller Guide

Sell in a targeted and optimized way on OTTO with Lengow

OTTO is Germany's top marketplace, and it has its own rules for sellers. This guide explains its business model, services and seller requirements, plus our tips for product data that performs on OTTO.

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This guide will give you an insight into the key features of Germany's top marketplace OTTO. We present the platform's business model, various services and seller requirements. We also provide some tips on how to successfully connect to OTTO!

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In this guide you will find:

Key data about OTTO
Visibility information for sellers/retailers
Special features
Our tips for optimized product data on OTTO

When do you need this guide?

You have an online store and are looking for new online sales channels.
You want to sell your products on new marketplaces.
You already sell on marketplaces and want to boost sales and visibility.