Increase your sales on Kaufland.de with Lengow

Kaufland.de, formerly real.de, is a major German marketplace. This guide covers its business model, the services it offers sellers and its entry requirements, with our advice for a successful integration.

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Through this guide, discover the German marketplace Kaufland.de, its business model, services the platform can offer you and entry requirements. Lengow also gives you some advice to successfully integrate on to Kaufland.de.

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In this document we explain:

Key figures
Visibility offered to retailers
Specificities of the marketplace
Our advice to optimise your product catalogue on the marketplace

This guide is for you:

You have an online store or you manage an online business, and you’re looking for information on new channels
You want to sell your products on marketplaces
You’re already selling on marketplaces, and you want to optimise your presence and/or be more efficient