How Tradeinn accelerates its sales growth with smart pricing

Tradeinn is a pure player multispecialist in sports equipment, with 12 lines of business: running, cycling, swimming, mountain, ski, tennis and paddle, football, diving, sailing and fishing, fitness, sports fashion and equipment for motorcyclists. Currently, this e-commerce sells worldwide and it keeps accelerating its sales growth.

Tradeinn has over 750,000 products of 1500 top brands in its 13 online stores. Their platform comprehends online stores available in 18 countries, 12 currencies, 75 payment methods, 22 local phone numbers and different price rates according to each market.

Key Data

The challenges

One of the main challenges Tradeinn faced was the need for high-quality data to determine the most accurate prices for its product catalogue. In a highly competitive market with a lot of competitors offering similar products, having a solution to analyse real-time price fluctuations was crucial. Without such a tool, adjusting prices would have been a slow and manual process, potentially affecting Tradeinn’s ability to stay competitive. Additionally, automating price updates was a major challenge to ensure optimal responsiveness and alignment with market trends.

The solutions

To address these challenges, Tradeinn implemented the NetRivals solution from Lengow, which became a key tool in its pricing strategy. With access to smart pricing data from over 800 competitors, Tradeinn gained a clear and detailed market overview, enabling the company to set competitive and attractive prices. Furthermore, the platform provided the necessary mechanisms to automate real-time price adjustments via their API, reducing manual intervention and improving operational efficiency. This approach allowed Tradeinn to strengthen its market position and maximise sales opportunities.

Key benefits

Testimonial