Of the many parameters that boost visibility on Google Shopping, the quality of the title holds a prime position. Indeed, titles need to encourage buyers to click on the product, and must also meet all the platform’s requirements to benefit from better SEO. Here are 10 tips for optimising your titles in Google Shopping.
Choose a relevant and precise title that clearly describes the product. Users should be able to identify the right product immediately, and distinguish it from any existing variants.
Use all 150 characters allowed by Google Shopping for each title. Make the most of it to include as much important information about the product as possible.
Place relevant key words in your title - that are popular enough but not too competitive (as they will be too costly). To bring a product posting to the top of the list, Google compares the key words in the title with queries formulated by Internet users.
Include attributes such as the brand and MPN number (manufacturer reference) in your title: they will influence product ranking in Google Shopping’s algorithm.
Opt for a simple structure, repeated in all your titles. For instance: “brand + product type + attributes”.
Make variants stand out in your titles: “red sports shoes”, “second-hand sports shoes”, etc.
Place essential information at the beginning of the title, as some of it may be cut off depending on the display format. Most ads only reveal the first 25 characters.
Make sure to go over spelling and grammar for professional ads.
Avoid foreign terms, unless commonly used in your language. For instance, the English word “basket” is known in a lot of countries, unlike “hat” or “bag”.
Ban any unusual typography (words in capital letters, symbols, emoticons, discount percentages, etc.): these techniques are generally used in fraudulent and spam ads.
Follow this simple advice to draft relevant and efficient titles for your Google Shopping ads!
