Looking for a BeezUp Alternative? There You Go

Choosing between Lengow and BeezUP for feed and marketplace management?

Both are established French platforms that help merchants distribute product catalogues across marketplaces and shopping channels. They overlap on the core, feed optimisation, channel distribution and marketplace orders. The difference is scope: BeezUP is a focused, affordable feed-and-marketplace tool, while Lengow is a broader digital-shelf platform that adds advertising feeds, competitor price intelligence, brand monitoring and generative AI. Here's an honest comparison.

What is BeezUP?

BeezUP is a French feed management platform founded in 2009 and based in Paris, acquired by Cdiscount in 2017. It lets merchants publish catalogues to 2,000+ channels, marketplaces, price comparison engines, affiliate networks, retargeting, Product Ads and social, with catalogue optimisation, stock and order synchronisation, order auto-acceptance and a centralised marketplace messaging feature ("Conversations") that pulls customer messages from every marketplace into one inbox. Its pricing is public and accessible, and it serves 1,000+ European retailers.

For an SMB or mid-market merchant that wants affordable, well-rounded feed and marketplace distribution, and especially anyone who values that unified marketplace inbox, BeezUP is a genuinely solid tool. Where Lengow extends further is the intelligence and brand-control layer: competitor price monitoring, reseller/MAP oversight and generative product-data AI, plus advertising depth and Western European marketplace partnerships.

Lengow vs. BeezUP: a direct comparison

5 key reasons to choose Lengow over BeezUP

1. A full digital-shelf platform, not just feeds and marketplaces

BeezUP distributes catalogues and manages marketplace orders well. Lengow does that and adds the layers a scaling brand needs next, in one platform: advertising feeds (NetAmplify), competitor price intelligence and repricing (NetRivals), reseller and MAP monitoring (NetMonitor), and generative product-data AI (AI Studio), instead of a feed tool plus separate subscriptions.

2. Market-wide price intelligence and repricing

Price monitoring isn't a dedicated part of BeezUP's toolkit. NetRivals tracks competitor prices across 35,000+ sites and 1B+ products, with AI product matching that works even without a GTIN or EAN, and feeds a dynamic pricing engine, so you can protect margin and react to the market on live data.

3. Brand and reseller monitoring

If you sell through a distributor network, you need to know whether resellers respect MAP and represent your products correctly. NetMonitor gives brands that visibility, with unauthorised-seller detection and MAP/MSRP alerts. BeezUP has no equivalent.

4. AI Studio: generative product data

BeezUP automates feeds with rules. Lengow's AI Studio generates and rewrites the content itself, titles, descriptions and attributes, and adds AI category mapping, content localisation and image compliance across every feed, under your rules. It improves the content, not just its distribution.

5. Advertising depth, marketplace partnerships and in-house services

NetAmplify covers 400+ ad platforms with retail-media expertise, Lengow is a preferred integration partner of the major Western European marketplaces (for example #1 aggregator by GMV on Darty, #2 on Fnac), and its Professional Services are delivered in-house in six languages with an 8-hour average SLA.

Lengow or BeezUP: who should choose what?

The verdict: Lengow as your BeezUP alternative

The choice comes down to scope. BeezUP is a capable, affordable feed-and-marketplace platform, and for a merchant focused on distributing catalogues and managing marketplace orders, its public pricing and unified marketplace messaging make it a genuinely useful tool. One thing to weigh: as part of the Cdiscount group, it sits inside a marketplace operator's ecosystem, where Lengow is an independent platform.

For brands and retailers who need to win on the whole digital shelf, marketplaces, advertising, competitive pricing and brand control, Lengow combines the execution layer (feed distribution, marketplace listing, order management) with the intelligence layer (AI Studio for product data, NetRivals for pricing, NetMonitor for reseller control, NetAmplify for ad feeds) and in-house multilingual services, in one platform with a 16-year European track record. It's the choice of Nespresso, Columbia, Liu Jo and 3,600+ other brands and retailers that treat the digital shelf as a strategic discipline.