Who is the Zalando marketplace aimed at?

Since its creation, Zalando has never stopped growing and expanding its offer. The platform gives consumers a huge catalogue across clothing, shoes, accessories, underwear, sportswear and beauty. It is now present in around 25 European markets and serves more than 60 million active customers, working with over 7,000 brands (Zalando). Following its acquisition of About You in July 2025, it now reaches that audience across its Zalando, About You and Lounge apps, and in 2025 the group generated €17.6 billion in GMV.

Who can sell on Zalando?

Zalando is both an online store and a marketplace, like Amazon. The company sells its own products and lets third parties list theirs through the Partner Program. That marketplace side has grown from a small slice into one of Zalando's main growth engines, a substantial and rising share of its GMV, and it connects sellers directly to those 60 million-plus customers across 25 markets (Zalando Partner Program). It is aimed at three types of partners:

• brands,
• retailers,
• distributors.

So you can market your products to Zalando's users, as long as they fit one of the platform's categories.

What conditions must be met to sell on Zalando?

You need to join Zalando's Partner Programme and meet the marketplace's access conditions. Zalando curates its partners rather than taking open applications, so it reviews your brand and assortment before deciding whether your products can be offered for sale.

You must also supply your product feeds exactly as the platform requires, since Zalando prides itself on a coherent, high-quality catalogue. To avoid mistakes, a product feed manager such as Lengow makes this far easier.