Brico Dépôt Marketplace: everything you need to know
Best for: DIY, home improvement, tools, building materials, garden, bathroom, heating, renovation and professional trade brands looking to reach project-driven shoppers in Spain and Portugal through a recognised Brico Dépôt marketplace environment.
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Launch notes: Brico Dépôt is a Mirakl marketplace channel in Lengow. Launch timing depends on partner approval, shop creation, product data quality, category mapping, delivery setup and order workflow readiness.
✓ Dedicated channels for Spain and Portugal
✓ Product and offer feeds managed in Lengow
Through Lengow, merchants can structure product and offer data for Brico Dépôt’s Mirakl environment and manage marketplace operations from one platform.
Brico Dépôt is one of the most recognised names in DIY, home improvement and building supplies. Its marketplace gives sellers a way to reach shoppers looking for practical, affordable and project-ready products across categories such as tools, construction materials, bathroom, garden, heating, home improvement and renovation essentials.
For sellers, Brico Dépôt is especially relevant when the catalogue fits project-led demand: products used for repairs, construction, renovation, fitting, decoration, maintenance, outdoor work or professional trade use. Buyers often look for availability, clear specifications, compatible accessories, reliable delivery and price competitiveness.
In Lengow, Brico Dépôt is managed as a Mirakl marketplace channel. Sellers need to have their Mirakl shop created and open before sending the optimised feed, then Lengow transmits product and offer data to support marketplace publication and updates.
Key figures
Sources: Lengow Help Center, Brico Dépôt Mirakl setup, Lengow Help Center, feed frequency.
Available countries
Who shops here?
Brico Dépôt attracts project-driven shoppers looking for affordable, practical and reliable products for DIY, home improvement and renovation work. These buyers may be homeowners, tradespeople, small contractors, decorators, installers or everyday shoppers preparing a specific repair or improvement project.
Purchase intent is often functional and urgent. Shoppers want clear product specifications, dimensions, compatibility information, strong visuals, accurate stock, delivery options and pricing that supports project budgets.
The marketplace is particularly relevant for sellers able to provide structured product data, reliable fulfilment and assortments aligned with home improvement, building, maintenance and outdoor use cases.
Tools & Equipment
Hand tools, power tools, workwear, hardware, accessories and equipment for DIY and trade use.
Building & Renovation
Construction materials, flooring, insulation, doors, windows, paint, adhesives and renovation essentials.
Bathroom, Heating & Plumbing
Bathroom fittings, plumbing parts, heating products, climate control, ventilation and installation accessories.
Garden & Outdoor
Garden tools, outdoor equipment, landscaping products, storage, lighting and seasonal outdoor ranges.
What you need to know before applying
Brico Dépôt is available as a Mirakl marketplace channel in Lengow. Sellers should contact Brico Dépôt to confirm eligibility, complete the partner onboarding process and ensure their Mirakl shop is created and open before sending their optimised feed from Lengow.
Seller type
Professional sellers, brands, distributors and retailers with DIY, home improvement, building, garden or renovation-related assortments.
Countries
Spain and Portugal, with dedicated Brico Dépôt channels available in Lengow.
Costs
Commercial conditions depend on the seller agreement, market, category and Brico Dépôt approval process.
Time to launch
Launch timing depends on eligibility approval, Mirakl shop creation, catalogue readiness, category mapping and delivery configuration.
Product data
Accurate titles, descriptions, identifiers, categories, attributes, images, prices, stock and delivery information are essential for project-driven shoppers.
Technology
Mirakl marketplace connection with product and offer feeds managed through Lengow.
How to sell on Brico Dépôt with Lengow
Selling on Brico Dépôt with Lengow starts with a direct Mirakl marketplace setup. Once the Brico Dépôt shop is created and open, sellers can use Lengow to prepare, optimise and transmit product and offer data to the channel.
Selling on Brico Dépôt requires strong catalogue structure, accurate technical attributes, reliable stock updates, clear delivery configuration, marketplace-specific category mapping and pricing adapted to DIY and project-led buyers. Lengow helps sellers structure, optimise and automate Brico Dépôt marketplace workflows from one platform. Check out Lengow’s detailed Brico Dépôt marketplace guide.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Mirakl setup | Confirm eligibility with Brico Dépôt, complete partner onboarding and make sure the Mirakl shop is created and open. | Channel setup guidance and marketplace feed preparation once the shop is ready. |
| Catalogue setup | Prepare a complete catalogue with accurate product titles, descriptions, identifiers, images and technical specifications. | Product feed formatting, attribute mapping and catalogue structuring for marketplace publication. |
| Category mapping | Map products into the right Brico Dépôt categories and request access to restricted categories when needed. | AI Category Mapping helps reduce manual mapping work and align products with marketplace taxonomy. |
| Technical attributes | Provide dimensions, materials, compatibility, use cases, installation information, packaging details and product-specific attributes. | Rules and attribute mapping help structure technical data for marketplace requirements. |
| Delivery configuration | Configure delivery methods, shipping fees and lead time to ship in the Mirakl back office. | Rules help organise products by delivery constraints, size, weight, stock location and operational requirements. |
| Stock reliability | Keep product availability accurate to avoid overselling, cancellations and poor customer experience. | Offer feed updates help refresh prices and stock regularly. |
| Marketplace image requirements | Use clear visuals that show product details, scale, installation context and finish quality. | AI Image Compliance helps prepare visuals for marketplace requirements at scale. |
| Marketplace market intelligence | Monitor competitor pricing, assortment changes and marketplace positioning to remain competitive. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking across marketplaces. |
| Order operations | Prepare fulfilment, customer service and order workflows before scaling Brico Dépôt marketplace volume. | Order centralisation and workflow automation help reduce manual marketplace management. |
With Lengow AI Studio, AI is embedded directly into the marketplace workflow: AI Category Mapping helps classify products faster, AI Content Localisation supports international catalogue adaptation, and AI Image Compliance helps prepare visuals for marketplace requirements at scale.
Create’s European Expansion: a Marketplace Strategy Powered by Lengow
Create is a Spanish design-led home appliance and lifestyle brand combining functionality, style and digital-first distribution. The company uses marketplaces as a strategic growth channel to accelerate expansion across Europe while keeping catalogue and order operations centralised.
“Before working with Lengow, it could take us months to launch new marketplaces. Now it's a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.”
Pedro Salazar, Digital Director, Create
Source: Create success story by Lengow.
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