Create’s European Expansion: a Marketplace Strategy Powered by Lengow

Create is a Spanish design-led brand reinventing the world of household appliances by merging functionality, style and connectivity. Its proposition focuses on offering distinctive home products, with a strong emphasis on aesthetics and durability. With a digital-first approach, Create targets a European audience passionate about design and technology.

Key Highlights

Challenges & Objectives

Before adopting Lengow, Create faced a major hurdle: its internal team lacked the technical and operational capacity to scale efficiently across multiple international marketplaces. The main challenges were:

• Managing multiple marketplaces in different countries from a unified and efficient system.
• Automating manual and repetitive tasks such as pricing, catalogue updates and promotions.
• Accelerating the onboarding of new channels and reducing integration time.
• Maintaining a consistent brand experience across markets with varying standards and requirements.

The Solution: Lengow’s NetMarkets

Since 2019, Create has relied on Lengow to manage its marketplace growth. Thanks to NetMarkets, the company has been able to:

• Launch and operate in 12 marketplaces across 7 countries (DE, ES, FR, GB, NL, PT, UK), including Amazon, Bol.com, Carrefour, El Corte Inglés, Fnac, Leroy Merlin, Bricoman, Veepee and Worten.
• Optimise catalogues with country-specific rules (e.g. exclusions, content and pricing adaptations).
• Automate stock, pricing and order synchronisation.
• Deploy multi-language feeds to operate several countries from a single product catalogue.
• Reduce time-to-market for new channels from months to just 2–5 weeks.

Key Success Factors

Testimonial