Create’s European Expansion: a Marketplace Strategy Powered by Lengow

Create is a Spanish design-led brand reinventing the world of household appliances by merging functionality, style and connectivity. Its proposition focuses on offering distinctive home products, with a strong emphasis on aesthetics and durability. With a digital-first approach, Create targets a European audience passionate about design and technology.

Create Store Expansión internacional con Lengow

  • Industry

    Design-led home appliances

  • Type

    Brand. Pure digital player

  • Market

    International

  • Size

    170 employees

  • Revenue

    €63 million in 2023

  • Used by

    Marketplace team

  • Product used

    icon netMarkets

Key Highlights

+

+7

countries

1

12

catalogues for several marketplaces

1

1

centralised platform for orders and logistics

Challenges & Objectives

Before adopting Lengow, Create faced a major hurdle: its internal team lacked the technical and operational capacity to scale efficiently across multiple international marketplaces. The main challenges were:

  • Managing multiple marketplaces in different countries from a unified and efficient system.

  • Automating manual and repetitive tasks such as pricing, catalogue updates and promotions.

  • Accelerating the onboarding of new channels and reducing integration time.

  • Maintaining a consistent brand experience across markets with varying standards and requirements.

The Solution: Lengow’s NetMarkets

Since 2019, Create has relied on Lengow to manage its marketplace growth. Thanks to NetMarkets, the company has been able to:

  • Launch and operate in 12 marketplaces across 7 countries (DE, ES, FR, GB, NL, PT, UK), including Amazon, Bol.com, Carrefour, El Corte Inglés, Fnac, Leroy Merlin, Bricoman, Veepee and Worten.

  • Optimise catalogues with country-specific rules (e.g. exclusions, content and pricing adaptations).

  • Automate stock, pricing and order synchronisation.

  • Deploy multi-language feeds to operate several countries from a single product catalogue.

  • Reduce time-to-market for new channels from months to just 2–5 weeks.

Key Success Factors

Speed & efficiency: New marketplaces launched in weeks instead of months.

Full automation: Catalogue, stock, orders and tracking fully centralised.

Sustained international expansion: Active in 7 countries and growing.

Technological flexibility: Custom integrations, multi-language feeds and partial connections.

Photo of Pedro Salazar

Before working with Lengow, it could take us months to launch new marketplaces — now it's a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.

Pedro Salazar

Digital Director

Create

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