Home24 Marketplace: everything you need to know
Best for: furniture, home decor, lighting, bedding, home improvement, appliances, garden and home living brands looking to reach European shoppers through a specialist Home & Living marketplace.
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Home24 is a European specialist marketplace for furniture, home decor and Home & Living products. It gives sellers access to shoppers looking for home inspiration, interior design products, furniture, lighting, bedding, appliances and practical home improvement ranges across several European markets. Home24 is now part of the XXXLutz Group, one of Europe’s largest furniture retailers, following XXXLutz’s takeover and the 2023 delisting of home24 SE.
The marketplace is especially relevant for brands and retailers looking to grow sales quickly, build brand presence in the home category and expand beyond a single domestic market. Home24 combines a specialist category environment with structured onboarding and marketplace services designed for Home & Living sellers.
Through Lengow, sellers can prepare their Home24 catalogue, optimise product sheets, match categories and attributes, synchronise inventory and prices, manage orders and centralise marketplace operations through a Mirakl-based setup.
Key figures
Sources: home24 SE press release (25 January 2024) for third-party marketplace GMV (trailing twelve months) and product count; ECDB Home24 revenue and GMV estimates for total online and home24.de GMV.
Marketplace positioning
Who shops here?
Home24 attracts shoppers who are actively planning, furnishing or upgrading their homes. Customers often compare dimensions, materials, room style, delivery options, price, stock availability and product visuals before buying.
The marketplace is particularly relevant for sellers with strong product imagery, detailed technical attributes, reliable delivery information and a catalogue aligned with home inspiration and practical furnishing projects.
Because Home24 operates in a high-consideration sector with higher-value orders, sellers should prioritise complete product data, clear dimensions, material information, customer-friendly content and accurate stock updates.
Furniture
Sofas, tables, chairs, storage, wardrobes, beds, mattresses, office furniture and room-by-room furnishing products.
Home Decor & Lighting
Lighting, decoration, textiles, rugs, mirrors, wall decor, tableware and products that support home styling.
Home Improvement
DIY, garden, home equipment, storage, practical products and products that support renovation or organisation projects.
Appliances & Living
Home appliances, household goods, living accessories and complementary products for home comfort.
What you need to know before applying
Home24 uses a structured and guided onboarding process. Sellers should prepare a catalogue with strong product visuals, complete dimensions, material information, category mapping, reliable logistics and marketplace-ready operational workflows.
Seller profile
Professional B2C sellers with furniture, home decor, lighting, bedding, appliances, DIY or Home & Living catalogues are the strongest fit.
Fees
Monthly subscription: 39 € after the first 3 months, plus 15% sales commission calculated on total sales, including shipping and VAT.
Countries
Home24 is available through Lengow in France, Germany, Austria and Switzerland.
Onboarding
Home24 provides structured onboarding with guided calls to help set up the shop and support product creation.
Product data
Sellers should prepare complete product identifiers, titles, categories, dimensions, materials, descriptions, images, prices, stock and delivery information.
Fulfillment
Fulfillment may be available if the feature is activated by the marketplace on Mirakl.
How to sell on Home24 with Lengow
Selling on Home24 with Lengow starts with marketplace approval and a Mirakl-based setup. Once access is validated, sellers can use Lengow to prepare, optimise and transmit product and offer data to the channel.
Selling on Home24 requires detailed product data, strong category matching, high-quality visuals, accurate stock updates and a clear multi-country marketplace strategy. Lengow helps sellers structure, optimise and automate Home24 marketplace workflows from one platform. Check out Lengow’s detailed Home24 marketplace guide.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Multi-country setup | Prepare product data, prices, availability, delivery rules and content for each active country. | Segment-based catalogue preparation and country-specific product distribution through marketplace feeds. |
| Home & Living catalogue fit | Prioritise furniture, decor, lighting, bedding, appliances and home improvement products that match Home24 shopper intent. | Rules, filters and exclusions help control which products are sent to the marketplace. |
| Category mapping | Map furniture, home decor, garden, lighting, bedding and appliances into the right Home24 taxonomy. | AI Category Mapping helps reduce manual mapping work across marketplace taxonomies. |
| Product data quality | Provide complete identifiers, dimensions, materials, colours, usage information, descriptions, images, prices and stock data. | Rules and attribute mapping adapt catalogue data to Home24’s Mirakl requirements. |
| Local content | Prepare clear localised product content for France, Germany, Austria and Switzerland where relevant. | AI Content Localisation helps adapt product content for local marketplace performance. |
| Visual presentation | Use high-quality images, detail visuals, room-context images and assets that support comparison and conversion. | AI Image Compliance helps prepare visuals for marketplace requirements at scale. |
| Offer management | Keep prices, stock, delivery promises, promotions and product availability accurate across the catalogue. | Automated stock and price synchronisation helps reduce errors and protect availability. |
| Marketplace market intelligence | Monitor competitor pricing, assortment trends and marketplace positioning to remain competitive. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking. |
| Marketplace operations | Track orders, catalogue reports, product errors, stock updates, delivery performance and customer messages regularly. | Centralised order management, reporting and marketplace performance monitoring through Lengow. |
With Lengow AI Studio, AI is embedded directly into the marketplace workflow: AI Category Mapping helps classify products faster, AI Content Localisation supports international catalogue adaptation, and AI Image Compliance helps prepare visuals for marketplace requirements at scale.
Centralising marketplace management on a single platform
Miliboo is a French furniture and home decor brand. Its marketplace experience is directly relevant for Home24 sellers because it shows how a home specialist can centralise product feed management, adapt catalogue data to marketplace requirements and maintain better operational control across multiple channels.
“Lengow allows us to centralise marketplace management, automate catalogue distribution and maintain better control over product data across multiple channels.”
Marketplace Team, Miliboo
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