ManoMano Marketplace & ManoMano Pro: everything you need to know
Best for: DIY, tools, garden, building materials, home improvement and professional trade brands looking to reach both consumers and business buyers across Europe.
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ManoMano is Europe's leading specialist marketplace dedicated to DIY, home improvement, gardening and construction products. Operating across France, Spain, Italy, Germany and the United Kingdom, the platform connects brands with millions of consumers actively searching for renovation, maintenance and home improvement solutions.
With more than 25 million monthly visitors, over 2 million customers and more than 1,000 active sellers, ManoMano has established itself as one of Europe's largest specialist marketplaces for home and garden products.
Beyond its consumer marketplace, ManoMano also offers access to professional buyers through ManoMano Pro, creating additional opportunities for brands with assortments suited to tradespeople, contractors, installers and business customers.
Key figures
Sources: ManoMano, Lengow Help Center, Lengow marketplace data.
Available countries
Expand your reach with ManoMano Pro
Beyond its consumer marketplace, ManoMano also offers ManoMano Pro, a dedicated environment designed for professional buyers across France, Germany, Spain, Italy and the United Kingdom.
This gives eligible sellers the opportunity to reach tradespeople, contractors, maintenance companies and other professional buyers alongside ManoMano's traditional consumer audience. Sellers operating separate B2C and B2B stores can connect a dedicated ManoMano Pro channel in Lengow, while merchants operating a unified account can retrieve B2B orders directly through their existing ManoMano integration. Dedicated B2B filters and VAT information are available for professional orders.
Professional trades
Electricians, plumbers, builders and specialised contractors.Maintenance & facilities
Companies purchasing tools, consumables and replacement parts.Construction projects
Professional buyers sourcing products for renovation and construction work.Business purchasing
Companies looking for recurring purchases and professional-grade products.Who shops here?
ManoMano attracts a broad audience ranging from DIY enthusiasts and homeowners to professional buyers managing renovation, maintenance and construction projects. Buyers typically arrive with strong purchase intent and a clear project in mind.
While the core marketplace remains consumer-focused, ManoMano Pro extends this reach to tradespeople, contractors and business customers looking for professional products, recurring purchases and project-based sourcing.
DIY & Tools
Power tools, hand tools, workshop equipment and hardware products.Building Materials
Construction products, renovation supplies and professional building components.Garden & Outdoor
Garden equipment, landscaping products, outdoor furniture and seasonal assortments.Professional Trade Supplies
Products designed for installers, contractors, maintenance teams and trade professionals.What you need to know before applying
ManoMano places a strong emphasis on product quality, catalogue enrichment and operational performance. Sellers should prepare marketplace-ready product content, high-quality images and competitive logistics before launching.
Product identification
EANs are strongly recommended and product references should remain unique across the catalogue.Product content
Optimised titles, detailed descriptions and complete technical specifications improve visibility and conversion.Images
High-quality visuals are critical for conversion. Multiple product images are supported.Logistics
Shipping templates, carrier grids and strong delivery performance are important success factors.Promotions
Regular marketplace campaigns and promotional events help increase visibility and sales.ManoMano Pro
B2B filters and VAT information are available for professional orders and business customers.How to sell on ManoMano with Lengow
Selling successfully on ManoMano requires accurate category mapping, rich product content, competitive pricing and strong operational performance. Lengow helps automate these processes while giving sellers visibility into marketplace performance.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Category mapping | Select the most relevant marketplace categories. | AI Category Mapping helps automate category selection. |
| Product content | Build rich titles, descriptions and specifications. | AI Studio helps enrich and optimise catalogue content. |
| Image quality | Use strong visuals that comply with marketplace requirements. | AI Image Compliance validates marketplace image readiness. |
| Promotions | Participate in seasonal and category-specific campaigns. | Promotion management through feed automation. |
| B2B opportunities | Extend visibility toward professional buyers. | Dedicated ManoMano Pro workflows and B2B order management. |
| Marketplace competitiveness | Monitor prices and assortment positioning. | Netrivals provides competitive intelligence and price monitoring. |
| Marketplace operations | Track catalogue health, orders and marketplace performance. | Centralised reporting and operational workflows. |
With Lengow AI Studio, AI becomes part of marketplace execution through automated category mapping, catalogue optimisation, content enrichment and image compliance workflows.
Designing a winning ecommerce strategy using marketplaces
SoBrico is a French DIY and construction specialist offering professional tools, hardware and building products to both consumers and trade customers. As marketplace operations expanded, the company needed a scalable way to manage catalogue distribution and marketplace performance across multiple channels.
“Lengow enables us to manage our marketplace strategy efficiently while maintaining visibility and control across all our sales channels.”
Marketplace Team, SoBrico
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