Moebel.de : everything you need to know
Best for: furniture and Home & Living retailers looking to capture high-intent shoppers browsing Europe’s leading furnishing comparison portals, with every click landing on their own e-commerce site.
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| Discovery | Purchase |
moebel.de Einrichten & Wohnen GmbH runs Europe’s leading furniture and home decor comparison portals: moebel.de in Germany, the country’s largest furnishing portal, alongside meubles.fr (France), mobi24.es (Spain), living24.uk (UK), living24.pl (Poland) and mobi24.it (Italy). Millions of shoppers browse these platforms for inspiration and specific pieces, compare products and prices, and click through to buy.
The model matters: these are not marketplaces but traffic generators. When a shopper clicks your product, they land on your own e-commerce site, so the transaction, the conversion, the customer data and the brand experience stay entirely yours. You pay per click, at a price agreed with the channel, which makes two things decisive: furniture-grade product data on the portal side (dimensions, materials, images, delivery terms) and a landing experience on your side that converts the traffic you just bought.
Through Lengow, retailers prepare one channel per target country, in the local language, mapped to the portal’s feed specification: identifiers, 65-character titles, images to the required dimensions, shipping costs and times, EANs, strike prices for sales and variant structure. The feed URL is sent to the channel by email, and integration typically takes one to two days.
Key figures
Sources: moebel.de company information (company-reported figures; shop and product counts vary between roughly 250-300 shops and 3-4 million products across the company’s communications); Lengow Help Center (country availability, updated November 2025).
Channel positioning
Who will see your ads?
The portals reach shoppers in active furnishing mode: searching for a specific sofa, filtering wardrobes by width, or browsing inspiration content before committing to a purchase that often runs into hundreds of euros. Comparison-portal traffic sits late in the funnel, since a visitor clicking through to your product page has already compared it against alternatives on price, look and delivery.
Furniture buying is a considered, spec-driven decision, which is why the portal’s data model asks for what shoppers actually filter on: dimensions, materials, colours, delivery times and costs, ratings. Products carrying complete data win the comparison views; products missing a width or a delivery time silently drop out of filtered results.
Because you pay per click and convert on your own site, the discipline is end-to-end: competitive prices and complete data on the portal, then a product page that closes the sale the click paid for.
Furniture retailers
Sofas, beds, wardrobes, tables: the high-basket categories the portals were built around, where a qualified click is worth paying for.
Home decor & textiles
Lighting, rugs, curtains and accessories that ride along with furnishing projects, provided baskets carry the CPC.
Garden & outdoor living
Outdoor furniture and seasonal living ranges, a strong seasonal complement to the indoor core.
A weaker fit: low-basket items
The vertical excludes non-home categories by nature, and within Home & Living, thin-margin accessories under a certain basket rarely repay a per-click cost. Send the segments where the CPC math works.
What you need to know before launching
The channel is operationally light (a feed URL sent by email, integrated in a day or two) but editorially demanding: local language, tight title limits, furniture-grade attributes and explicit delivery terms per product.
Advertiser profile
Home & Living retailers and brands with their own e-commerce site to receive the traffic. Eligibility is confirmed directly with the channel, via a country-specific contact.
Cost model & budget
Cost per click, with click pricing agreed with the channel. Since conversion happens on your site, judge the channel on cost per order in your own analytics, not on clicks delivered.
Countries
Six markets through Lengow: moebel.de (DE), meubles.fr (FR), mobi24.es (ES), living24.uk (UK), living24.pl (PL) and mobi24.it (IT). One channel per country, with titles and descriptions in the local language.
Technical setup
Lengow generates the feed and you send its URL to the channel’s country contact by email. The channel typically integrates it within one to two days and contacts you if anything is missing.
Feed requirements
Unique SKU, title capped at 65 characters, description, product URL, image of at least 600×800 (portrait) or 800×600 (landscape), currency, price (the discounted price when on sale), shipping cost and time, and EAN. A blank shipping cost means free shipping, so blanks must be deliberate.
Measurement
The traffic lands on your site, so your analytics do the measuring: tag portal traffic, track conversion and cost per order per country, and feed ratings data back into the portal, where it lifts CTR.
How to advertise on moebel.de with Lengow
Advertising on the portals with Lengow starts from your catalogue: one channel per target country, mapped to the portal’s attribute names in the local language, with segments controlling which products are worth a per-click cost in each market. The feed URL then goes to the channel’s country contact, and products go live within days.
The channel rewards furniture-grade data completeness more than bidding finesse. Check out Lengow’s detailed moebel.de guide.
| Channel challenge | What successful advertisers do | What Lengow automates |
|---|---|---|
| Local-language content | Provide titles and descriptions in each market’s language: German for moebel.de, French for meubles.fr, and so on. | One channel per country with AI Content Localisation supporting local product content. |
| Title discipline | Fit the essentials into 65 characters: product type, brand, key attribute, without truncated words in results. | Rules restructure and cap titles per channel without touching the source catalogue. |
| Furniture-grade attributes | Complete dimensions, colours and materials, the fields shoppers filter comparison results on. | Attribute mapping carries width, height, colour and material fields into the portal’s structure. |
| Image standards | Ship images at 600×800 or 800×600 minimum, with up to nine additional views per product. | Image fields are mapped from catalogue assets; AI Image Compliance helps at scale. |
| Shipping logic | Declare shipping cost and delivery time per product, knowing a blank cost field displays as free shipping. | Rules populate shipping fields consistently so blanks are decisions, not accidents. |
| Sales & promotions | Mark reductions with a strike price above the selling price, and use coupon fields for promo codes. | Strike-price and coupon attributes are managed alongside standard pricing in the feed. |
| Variations | Group variants under one parent ID so a sofa’s colours read as one product, and exclude parent items from the feed. | Variation handling structures parent-child data with parent products excluded. |
| Energy compliance | Provide EPREL data for regulated items such as lighting, meeting EU energy-label requirements. | The art_eprel field is carried in the feed for products that require it. |
| Price competitiveness | Stay sharp on price in an environment that exists to compare it, and pull products that can’t compete rather than paying for clicks they lose. | Netrivals provides competitive price intelligence; segments pull uncompetitive products from the feed. |
| Catalogue selection | Send the segments where basket and margin repay a per-click cost, per country. | Segments, filters and exclusions control exactly which products enter each country feed. |
With Lengow AI Studio, AI is embedded directly into the feed workflow: AI Content Localisation adapts titles and descriptions for each of the six markets, AI Image Compliance prepares visuals to the portal’s standards at scale, and AI Category Mapping keeps the same catalogue ready for every other channel it feeds.
Is moebel.de right for your catalogue?
For a Home & Living retailer, the portals answer a precise question: where do you find shoppers who are furnishing right now, without giving up the transaction to a marketplace? The trade is clean, a per-click cost in exchange for a visitor your own site gets to convert.
A vertical comparison portal is the rare paid channel where the audience filter is built in: everyone browsing is furnishing something. The CPC only pays off for catalogues whose data survives the comparison.
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