Slood Marketplace: everything you need to know
Best for: sustainable fashion, responsible beauty, home, decoration and eco-conscious lifestyle brands looking to reach French shoppers through the LDLC Group marketplace ecosystem.
Slood is the responsible shopping marketplace of Groupe LDLC, dedicated to eco-conscious products across fashion, beauty and home categories. Unlike LDLC and Materiel.net, which are focused on high-tech, IT and gaming, Slood targets shoppers looking for more sustainable and responsible consumption choices.
Through the LDLC / Slood / Materiel.net Mirakl channel in Lengow, sellers can publish products on Slood by selecting the dedicated “SLOOD Marketplace” categories and completing the corresponding attributes.
Slood is particularly relevant for brands selling responsible fashion, clean beauty, home decor, lifestyle goods and products aligned with sustainability, transparency and ethical consumption values.
Key figures
Sources: Groupe LDLC, Slood launch announcement (November 2023); Lyon Décideurs, interview with Slood's founder (March 2025, brand and product counts); Lengow Help Center.
Available countries
Who shops here?
Slood attracts shoppers looking for more responsible alternatives in fashion, beauty and home categories. These consumers are sensitive to product origin, materials, durability, ethical positioning and the environmental impact of their purchases.
The audience is less focused on mass-market generalist shopping and more interested in curated, values-driven products. Clear product information, transparent claims and strong visual content are especially important for building trust.
Slood is particularly relevant for sellers with sustainable assortments, responsible sourcing, ethical production, eco-designed products or brands positioned around conscious consumption.
Responsible fashion
Apparel, accessories, shoes and textile products with responsible positioning.
Beauty
Cosmetics, skincare, personal care and wellness products aligned with conscious shopping.
Home & decoration
Homeware, decoration, furniture and lifestyle goods for responsible homes.
Sustainable lifestyle
Everyday products, gifting, accessories and eco-conscious lifestyle assortments.
What you need to know before applying
Slood uses the LDLC / Slood / Materiel.net Mirakl integration. Sellers should prepare responsible product content, clean catalogue data, compliant attributes and reliable stock and price management before applying.
Seller type
Brands and retailers with responsible fashion, beauty, home or lifestyle assortments.
Categories
Sellers must select available categories from “SLOOD Marketplace” and complete the corresponding attributes.
Product data
Required and recommended attributes are managed through Mirakl and must be mapped carefully in Lengow.
Promotions
Promotion fields can be managed with discount price, original price and optional start and end dates.
Variations
Product variations are not published as grouped product pages. Each product is published separately and parent products must be excluded.
Technology
Mirakl integration with daily product feeds, offer updates every 4 hours and order retrieval every 15 minutes.
How to sell on Slood with Lengow
Selling on Slood requires responsible product positioning, accurate marketplace attributes, clear product content and reliable offer synchronisation. Lengow helps sellers prepare and automate their product feeds while maintaining catalogue quality across the LDLC Group ecosystem.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Slood category selection | Select the correct “SLOOD Marketplace” categories before publication. | AI Category Mapping helps identify relevant marketplace categories. |
| Responsible product content | Highlight product values, materials, origin, usage and sustainability-related information clearly. | AI content optimisation and attribute enrichment workflows. |
| Attribute requirements | Complete required and recommended fields from the Mirakl back office. | Rules and attribute mapping adapt catalogue data at scale. |
| Promotion setup | Manage discount price, original price and optional promotion dates correctly. | Feed rules structure promotion fields automatically. |
| Variation management | Exclude parent products and manage each product variant as an individual listing. | Feed rules and variant filtering. |
| Compliance | Provide GPSR responsible person information and product safety documentation where required. | Compliance attribute mapping and feed validation. |
| Marketplace competitiveness | Monitor pricing, assortment and marketplace positioning against other responsible and lifestyle brands. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking. |
| Marketplace operations | Track rejected products, reports, orders, stock and prices regularly. | Centralised order workflows, offer updates and marketplace performance monitoring. |
With Lengow AI Studio, AI becomes part of marketplace execution through automated category mapping, catalogue optimisation, content enrichment and image compliance workflows.
Centralising marketplace management through a single platform
Miliboo is a French furniture and home decoration brand offering contemporary designs across sofas, chairs, tables, storage and home interiors. As marketplace operations expanded, the company needed a centralised way to manage product distribution and marketplace performance.
“Lengow allows us to centralise our marketplace management and save time while improving the quality of our product distribution.”
Marketplace Team, Miliboo
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