E-commerce automations: let Lengow handle the repetitive work

Rewrite titles and descriptions with rules

Add brand, size, colour or keywords to titles, standardise descriptions and enforce each channel's format, across thousands of products with one rule.

Append promotional text automatically

Push "Free delivery" or a seasonal offer into titles or custom fields for a set period, then remove it, without touching your source feed.

Calculate prices with formulas

Apply margins, VAT, currency conversions or a channel-specific markup to price fields, and schedule promotional prices ahead of a sale.

Map categories and attributes

Match your catalogue structure to each channel's taxonomy with mapping rules, validation and error alerts, so listings publish instead of getting rejected.

Segment by any criterion

Group products by category, margin, stock level, seasonality or performance, then assign each segment to the channels where it earns its place.

Start from predefined segments

Ready-made segments, best-sellers, new arrivals, products on promotion, you can apply in a click and refine later.

Use custom labels to steer campaigns

Up to five custom labels per product to structure Google Shopping and Performance Max campaigns and adjust bids by the segment's performance.

Disable out-of-stock products

A rule on the quantity field, for example set to zero below three units, keeps low-stock products off every channel, avoiding overselling and the marketplace penalties that follow.

Exclude products from retargeting

Keep low-margin, out-of-stock or unsuitable items out of your retargeting and dynamic ads, so budget only chases products worth chasing.

Drive by performance

Automatically activate or pause products per channel based on clicks, conversion rate or cost of sale, e.g. pause anything with 100+ clicks and no sale in seven days.

A/B test at scale

Label a product group, apply a rule that changes the title, word order or image, and compare which version converts, no manual duplication.

Centralise and auto-accept orders

Every marketplace order in one place, with automatic acceptance and unified statuses across platforms that each speak their own language.

Sync stock with your back office

Inventory stays aligned between your shop, your ERP and every marketplace, so a sale on one channel updates availability everywhere.

Connect orders to your logistics via Zapier

Send order details to ShipStation, Shippo, Shipcloud or your own tools the instant an order lands, triggering labels and shipping automatically. See how the Zapier app works.

Create your own feed structure

A no-code custom channel builder to feed a niche marketplace, a comparison site or a partner that isn't in the 1,800+ integrations yet, using the same rules and segments as everywhere else.

Reprice dynamically with margin guards

Rules that move your price against the market, lowest competitor, price index, competitor stock, while never breaching the minimum margin you set. Dynamic pricing.

Get price suggestions and alerts

NetRivals flags competitor price moves and suggests your next price, so your team reviews decisions instead of researching them. Productpine cut manual pricing work by half this way.

Protect your brand across resellers

With NetMonitor, automatic alerts when a reseller breaches MAP or lists your products incorrectly, so you act before it costs you.

Maisons du Monde distributes 180,000 products to five social channels in four countries, using custom labels to build dynamic formats and exclusion rules to keep out-of-stock and B2B items out of its campaigns.

"Lengow allows us to quickly access a large number of social platforms, to offer a wide variety of content and formats, and to customise our campaigns on each channel for optimum performance."

Nicolas Héraud, Media Manager Europe · Read the story

Productpine scaled from 20,000 to 50,000 products with automated price tracking and repricing, spending under two hours a day on pricing and lifting sales 15% on its most competitive items.

"NetRivals has automated tedious manual work for us so we can focus on our core competencies. We saw results from the beginning and can no longer imagine working without it."

Yannick Den Boer, Operations Manager · Read the story