Challenges & objectives

Synalia had an extensive catalogue, featuring over 17,000 product references spread across its three websites (Julien d’Orcel, Guilde des Orfèvres, and Montres and Co). While these sites often shared common items, product availability and promotions varied frequently across different channels. Each channel could have specific discounts or availability conditions, making real-time management more complex.

As a result, Synalia sought a robust, reliable, and high-performance e-commerce feed management solution capable of centralising and efficiently distributing this vast catalogue across multiple marketing channels. This solution needed to fully integrate with their online multichannel strategy, enabling seamless and accurate updates of product data across all sales platforms and distribution channels used by the company.