How Maisons du Monde divided the time to market for its social commerce strategy by 2

Maisons du Monde is the European leader in accessible, desirable and sustainable homes. A brand of openness and exchange that unites its 7.5 million customers around desirable and sustainable lifestyles. Multi-stylish home worlds that are found in the constantly renewed collections, from furniture to decoration. Optimism, creativity, commitment and proximity are at the heart of the brand’s values, which are supported by a high-performance omnichannel model.

Digitalization and customer advice are the driving force behind the love brand and its raison d’être: «To inspire everyone to open up to the world, to create unique, warm and sustainable living spaces together». In 2022, Maisons du Monde launched its Good is Beautiful brand movement to anchor sustainable development in its strategy.

Industry

Home & Living
Type

Marketplace
Market

France, Spain, Italy, Germany
Size

800 employees
Revenue

1.125 billion euros (2023)
Used by

Media Manager
Product used

Development of a successful social media strategy in several countries

180K

products distributed

social media channels in 4 countries

1/2

time to market divided by 2

Challenges & goals

Maisons du Monde wanted above all to develop its presence on social networks in order to increase its visibility and be closer to its customers, by varying the content and formats offered. To do this, the client needed to automate the distribution of its large product catalogue in order to limit the time spent sending the various references to these platforms and to obtain better overall performance. Maisons du Monde therefore called on Lengow to centralise its activity, ensure the conformity of its feeds on the different social platforms and carry out more targeted and personalised campaigns for each channel.

Solutions provided by Lengow

Maisons du Monde started working with Lengow in April 2019. The client now distributes a catalogue of 180,000 products on the social media platforms Facebook, Instagram, Pinterest, Snapchat and Tiktok, mainly in France, Spain, Italy and Germany.

Lengow allows the client to have a single product catalogue that can be customised and adapted for each channel in order to create complex and effective marketing campaigns.

To do this, they use custom labels to isolate the sets of products that they want to broadcast via dynamic formats (Collection, Carousel, etc.) on a given medium.

Thanks to automated exclusion rules, Maisons du Monde can also decide to stop distributing any products that are not in stock, or B2B products that they do not want to include in their communications. Thanks to the various tools in Lengow, the client can quickly separate Maisons du Monde products from products sold by third parties via its Marketplace, in order to generate dedicated campaigns for each activity.

During promotional periods, customers can also easily prepare their sales in advance and automatically upload discounted prices to their ads.

Finally, Maisons du Monde appreciates the responsiveness of the Lengow support teams, who always handle requests very quickly.

Benefits on business

Maisons du Monde gains flexibility and agility in launching social media campaigns through automation.

Lengow enables precise campaign customization, tailored to both channel needs and personalization.

Access to multiple social media channels boosts content variety and performance for Maisons du Monde.

Lengow allows us to quickly access a large number of social platforms, to offer a wide variety of content and formats, and to customise our campaigns on each channel for optimum performance.

Nicolas Héraud

Media Manager — Europe

Maison du Monde

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