• This process works as soon as Lengow retrieves your product catalogue
  • Segmentation should be adapted according to the chosen marketing channels and their specificities

First of all...


Adapt your catalogue to publish your products on the channels of your choice



Use automatic rules to exclude products that you don’t wish to sell on a specific channel

And then...


Your feed is automatically published without excluded products

How does it work?

  • Use Lengow to target or exclude products that will be visible on your marketing channels (marketplaces, price comparators, retargeting, affiliation, etc.)
  • With our “automatic rules” feature you can exclude products from publication by category, product typology, brands, specific product types, etc.
  • For example, in the fashion sector, you can choose not to sell certain luxury brands on marketplaces because you prefer to only distribute them on your online store

4 600 brands and retailers worldwide are
already using Lengow