Requirements:

  • This process works as soon as Lengow retrieves your product catalogue
  • The segmentation should be adapted according to the chosen marketing channels and their specificities

First of all...

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Adapt your catalogue to publish your products on the channels of your choice

Then…

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Use automatic rules to exclude products that you do not want or need to sell on the channel

Finally...

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Your feed is automatically published without excluded products

How it works?

  • Use Lengow to target or exclude products that will be visible on your marketing channels (marketplaces, price comparators, retargeting, affiliation …)
  • With our “automatic rules” feature you can exclude products from your publication: by category, product typology, brands, specific articles, etc.
  • For example, in the Fashion sector, you can choose not to sell certain luxury brands on marketplaces because you want to distribute them only on your online store

It works with…





4 600 brands and retailers worldwide are
already using Lengow