The boom in B2B e-commerce, worth around $30 trillion worldwide in 2025, can namely be explained by the rise in transactions between professionals on marketplaces. This is due to advantages these marketplaces offer, that traditional e-commerce websites cannot compete with: large available volumes, attractive prices, high-quality user experience, etc. It is also because B2B buyers transpose their B2C behaviour into their professional life by looking at the same platforms they go to for personal purchases.
B2B vendors therefore have a strong interest in positioning themselves on dedicated marketplaces, for the following reasons:
B2B marketplaces are used by a large number of buyers and vendors - thus guaranteeing optimal visibility.
Putting B2B vendors and buyers into contact has become much easier.
User experience is designed to simplify purchasing processes - thus contributing to marketplace success (especially as buyers have their own personal habits).
These platforms ensure professional, high-quality services, that attract (and reassure) buyers, which is conducive to increasing sales.
Heavyweight marketplaces (Amazon, Alibaba) are becoming increasingly popular all over the world, which means B2B vendors are making the most of the international spotlight.
B2B vendors boost their visibility and conversion rates without having to invest large amounts of money in acquisition levers (namely for "small" sellers who do not have the budget for it).
More and more, professional vendors look for their products online. B2B vendors can therefore no longer do without marketplaces!
4600 brands and retailers worldwide are already using Lengow
