ManoMano is the European leader in online DIY, gardening and home improvement. With over 50 million monthly visitors across 6 European markets, the platform gives sellers direct access to buyers who are actively working on a project - a purchase intent profile far superior to that of generalist marketplaces. For any merchant positioned in the home, tools or gardening space, selling on ManoMano in 2026 is an unmissable growth lever.
50 M
visitors / month
16 M+
product listings
6 countries
FR · BE · ES · IT · DE · UK
5,000+
active merchants
ManoMano, Europe's leading DIY marketplace
Founded in Paris in 2013 by Philippe de Chanville and Christian Raisson under the name MonEchelle.fr (rebranded ManoMano in 2015), the platform became Europe's number one online destination for DIY, gardening and home improvement in under a decade. In July 2021, ManoMano achieved French unicorn status, valued at $2.6 billion. Today, ManoMano operates in France, Spain, Italy, Germany, Belgium and the United Kingdom, serving both consumers and construction professionals through ManoManoPro.
In France, manomano.fr records 11.2 million visits per month in January 2026 (source: Similarweb) and ranks #3 in the "Home & Garden" category behind leroymerlin.fr and but.fr.
The online DIY market in Europe: why bet on ManoMano?
In Europe, the online DIY and gardening market generated approximately €66 billion in 2024, representing nearly 17% of total e-commerce revenue in the DIY sector (Cross-Border Commerce Europe
). In this fast-growing context, ManoMano holds a unique position:
Highly qualified audience: visitors arrive on ManoMano while actively working on a project (renovation, gardening, home improvement). Purchase intent is significantly higher than on generalist platforms.
Vertical positioning: unlike Amazon or Cdiscount, ManoMano does not compete directly with its merchants in the DIY categories.
Multi-market presence: a single integration is enough to cover 6 European markets, with automatic catalogue localisation (language, currency, required attributes).
Integrated B2B channel: ManoManoPro provides access to tradespeople and construction professionals, with higher order volumes than the consumer market.
ManoMano key figures (2025–2026)
Indicator
Figure
Source
Monthly visitors (global)
~50 million
ManoMano corporate
Visits/month France (Jan. 2026)
11.2 million
Similarweb, Jan. 2026
France ranking – Home & Garden
#3 (behind Leroy Merlin, But)
Similarweb, Feb. 2026
Product listings
16 million+
ManoMano corporate
Active merchants
5,000+
ManoMano corporate
Estimated revenue 2024
~$1.9 billion
ECDB / industry estimates
Valuation (unicorn)
$2.6 billion
ManoMano, July 2021
Countries covered
6 (FR, BE, ES, IT, DE, UK)
ManoMano corporate
Access conditions and fees for merchants
ManoMano is a selective marketplace: access is not automatic. Each application is assessed on the fit between the products and the platform's universe, the merchant's pricing policy and the quality of their customer service.
Fee structure
Item
Amount
Details
Monthly subscription
€100 excl. VAT / month
Per country (FR, BE, ES, IT, DE). £50 excl. VAT for the United Kingdom.
Sales commission
15 – 25%
Calculated on the pre-tax price. Varies by category and product condition (new / refurbished).
Merchant payouts
1 or 2× / month
Monthly or twice-monthly depending on the chosen option.
Requirements to register
Registered business in France or Europe (SIRET or Kbis certificate)
Products in line with ManoMano's accepted categories
Customer service provided in the language of the selling country
Compliance with the order processing and shipping deadlines set by the platform
Acceptance of ManoMano's seller terms and conditions per market
Registration is done via this page. Once accepted, a dedicated Business Developer
supports you through catalogue setup and optimising your first weeks on the platform.
What products can you sell on ManoMano?
ManoMano is a vertical marketplace: it only accepts products related to its home, DIY and gardening universe.
DIY & tools – power tools, hand tools, building materials, fixings
Heating & air conditioning – radiators, stoves, air conditioners, heat pumps
Flooring & building materials – tiles, flooring, paint, insulation
Pet supplies – food, accessories and equipment for pets
Eco-renovation – thermal insulation, solar panels, biosourced materials
ManoMano also sells second-hand and refurbished products
through its "Seconde Vie" (Second Life) range, enabling merchants to list refurbished items across the standard categories. Since 2023, the platform displays the carbon footprint of hundreds of thousands of products, rewarding merchants committed to a responsible approach.
ManoManoPro: the B2B channel not to overlook
Launched in 2019, ManoManoPro is the platform dedicated to tradespeople and construction professionals, available across all 6 countries. It offers more than 600,000 references of professional tools and building supplies. In France, 50% of tradespeople in the sector are already using it. In 2024, ManoMano launched 2-day delivery and the SuperPro
subscription (unlimited delivery for €149 excl. VAT/year) on the platform.
Logistics: ManoMano Fulfillment and the ManoExpress label
ManoMano offers ManoMano Fulfillment (MMF), its outsourced logistics service: merchants store their products in ManoMano's warehouses, which then handles picking, packing and shipping. This service provides access to the ManoExpress label (fast delivery), which noticeably improves offer visibility in search results - similar to Amazon's Prime programme. ManoMano assesses merchants on three key KPIs: order acceptance rate, late shipment rate and customer satisfaction score.
Best practices for performing well on ManoMano
Technical, complete product listings: provide dimensions, materials, compatibility information and installation guides. Incomplete listings are penalised in internal search rankings.
Internal SEO: include technical keywords specific to DIY in titles and descriptions, with all mandatory attributes correctly filled in.
Activate ManoExpress: the label significantly boosts offer visibility. Use MMF or ensure short shipping lead times from your own warehouse.
ManoMano Retail Media: sponsor your key products during peak periods (Black Friday, spring gardening season, back-to-school) for measurable ROI.
Multi-country rollout: via Lengow, deploy your catalogue across all 6 ManoMano markets from a single connection with automatic feed localisation.
Who should sell on ManoMano?
DIY, tools and hardware specialists: the platform's core target, maximum visibility and conversion.
Gardening & outdoor manufacturers and distributors: strong spring-summer seasonality with very pronounced traffic spikes.
Furniture & décor merchants: a fast-growing category, particularly for indoor and garden furniture at accessible price points.
Building materials and supplies sellers: direct access to the B2B channel via ManoManoPro, with tradespeople who order in volume.
Eco-renovation players: ManoMano has been actively promoting low-carbon-footprint products since 2023.
How to sell on ManoMano with Lengow
Lengow offers a native integration with ManoMano
covering all 6 European markets:
Automated catalogue listing on ManoMano FR, BE, ES, IT, DE and UK
Real-time stock and price synchronisation
Centralised ManoMano order management alongside your other channels (Amazon, Cdiscount, Zalando…)
Product feed optimisation according to ManoMano's required attributes per market
Performance tracking by market and by product from the Lengow dashboard
