In 2026, B2B e-commerce is reshaping how European businesses source, distribute and grow. Europe’s B2B e-commerce GMV is estimated to surpass $2 trillion in 2025 (Capital One Shopping Research), and venture capital investment in European B2B marketplaces alone exceeded $2.1 billion in 2023 (ResearchAndMarkets). From DIY retail platforms serving trade professionals to wholesale and spare-parts marketplaces, there are now over 250 active B2B marketplace platforms operating across the continent. According to Gartner, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. This guide covers the top B2B marketplaces in Europe for 2026 and how to connect your catalogue efficiently via Lengow.

 

European B2B e-commerce at a glance

  • Market size: Europe’s B2B e-commerce GMV is estimated at over $2 trillion in 2025, growing at a CAGR of 22.3% through 2033 (Straits Research).
  • Digital shift: The share of B2B organisations’ revenue from digital channels is expected to reach 56% in 2025, up from 32% in 2020 (Shopify B2B Trends 2025).
  • Marketplace adoption: 88% of global B2B buyers make at least one purchase on a B2B marketplace annually; 35% make at least half of all their purchases via marketplaces (Capital One Shopping Research).
  • Platform growth: Over 250 active B2B marketplace platforms were operating in Europe in 2023, with specialist (vertical) platforms gaining ground over generalists, including a wave of DIY and home improvement retailers opening third-party seller channels.
  • VC momentum: European B2B marketplace startups raised over $2.1 billion in venture capital in 2023, with France’s ManoMano leading by total capital raised among native platforms (Statista).

 

Top B2B marketplaces in Europe (2026)

1) Amazon Business

Amazon Business is the world’s largest B2B online marketplace, projected to generate $83.1 billion in GMV in 2025 (Capital One Shopping Research). Operating across Germany, the UK, France, Italy, Spain, the Netherlands and beyond, it extends Amazon’s familiar infrastructure (FBA, Prime, sponsored ads) to business accounts with multi-user access, quantity discounts, VAT invoicing and procurement integrations. In Europe, 6 in 10 B2B buyers conduct more than a quarter of their B2B purchasing on Amazon.

  • Suits: virtually all product categories; MRO supplies, office, IT, lab equipment and industrial goods perform especially well.
  • Notes: Pan-European FBA covers Germany, France, Italy, Spain and the Netherlands in a single fulfilment network; VAT invoice automation is a key purchase driver for business buyers.

Connect via Lengow: Sell on Amazon Business with Lengow.

 

2) Alibaba.com

Alibaba.com remains the world’s dominant cross-border B2B sourcing and selling platform, connecting millions of suppliers with buyers across 190+ countries. For European brands looking to reach global buyers, it is the default entry point – and its European seller programme allows EU-based manufacturers and wholesalers to list and sell internationally.

  • Suits: manufacturers, wholesalers, and distributors selling raw materials, consumer goods, electronics, textiles and industrial components.
  • Notes: verified supplier badges and Trade Assurance are essential for conversion; European sellers benefit from “Made in Europe” premiums with international buyers.

 

3) Cdiscount Pro

Cdiscount is one of France’s largest e-commerce platforms with a growing B2B channel (Cdiscount Pro) targeting SME buyers and professionals. Its Octopia technology also powers the Brico Dépôt marketplace in France, illustrating how deeply embedded this infrastructure is in the broader French B2B retail ecosystem. The platform is particularly strong in electronics, household appliances, IT equipment and office supplies for business buyers.

  • Suits: electronics, IT, office equipment and household goods brands targeting professional and SME buyers primarily in France.
  • Notes: B2B-specific pricing and VAT invoicing features appeal to procurement managers; the Octopia-powered model enables flexible third-party seller onboarding across multiple banners.

Connect via Lengow: Sell on Cdiscount with Lengow.

 

4) Ankorstore

Founded in Paris in 2019, Ankorstore has become Europe’s leading wholesale marketplace for independent brands and retailers, achieving a €1.75 billion valuation after raising €365 million in funding (TechCrunch). The platform connects over 25,000 brands with 300,000+ verified retailers across 23 European countries, with flexible payment terms (up to 60 days for retailers) and low minimum orders.

  • Suits: independent brands in beauty, home décor, grocery, fashion, stationery and lifestyle seeking B2B retail distribution across Europe.
  • Notes: brands report a 25%+ sales increase within three months of listing and a 2× uplift in repeat orders after six months; commission is 24% on opening orders, 12% on restocks.

 

5) Europages

Europages is Europe’s most visited B2B sourcing platform, with over 1 million professional buyers accessing a database of more than 2.2 million verified suppliers, manufacturers and wholesalers each month (Europages). Covering 34 European countries and available in 26 languages, it is the go-to directory for industrial procurement, cross-border sourcing and supplier discovery, with key demand in construction, cosmetics, textiles and metals (Europages Q2 2024 Barometer).

  • Suits: manufacturers, industrial suppliers, wholesalers and service providers seeking inbound B2B leads across Europe.
  • Notes: multilingual listings and rich product catalogues drive inquiry volume; RFQ tools allow buyers to contact multiple suppliers at once.

 

6) ManoMano Pro

ManoMano, the leading European DIY and home improvement marketplace, raised over $730 million in funding, making it the best-capitalised native B2B marketplace in Europe (Statista). Its dedicated ManoMano Pro channel targets trade buyers: artisans, contractors and construction professionals seeking tools, materials, fixings and electrical/plumbing supplies with business pricing and bulk purchasing. It is the second most visited DIY website in France.

  • Suits: tool, hardware, electrical, plumbing and building materials brands targeting professional trade buyers in France, Germany, Spain, Italy, Belgium and the UK.
  • Notes: specialist B2B content (technical sheets, compatibility info) drives conversion with professional buyers; the Pro segment is growing faster than B2C.

Connect via Lengow: Sell on ManoMano with Lengow.

 

7) BigBuy

BigBuy is a pan-European wholesale and dropshipping B2B platform headquartered in Spain, offering a catalogue of over 200,000 SKUs across 50+ product categories with integrated logistics to 34 European countries. It is popular with e-commerce businesses, resellers and retailers wanting to stock or dropship products without holding inventory.

  • Suits: e-commerce entrepreneurs, online retailers and distributors looking for a broad European wholesale catalogue with dropshipping fulfilment.
  • Notes: API and marketplace feed integrations allow automatic catalogue synchronisation; multi-language product data is included.

 

8) Bricoman

Bricoman is a European DIY and building materials chain belonging to Groupe ADEO – the world’s third-largest DIY retailer with a turnover of over €26 billion – alongside Leroy Merlin. Operating across France, Italy, Poland and beyond, Bricoman targets both professional builders and DIY enthusiasts, stocking construction materials, tools, plumbing supplies and electrical equipment. Its online marketplace is growing fast: in 2024, third-party sellers already represented 28% of Bricoman’s total online GMV (ECDB), with online revenue at bricoman.fr reaching $105 million. Adeo Marketplace Services is actively developing a pan-European marketplace network across its brands.

  • Suits: DIY supplies, construction materials, tools, plumbing, electrical equipment, home improvement accessories.
  • Notes: strong professional and trade buyer segment; marketplace share of GMV is growing year-on-year as Adeo accelerates its digital strategy.

Connect via Lengow: Sell on Bricoman with Lengow.

 

9) Bricomarché

Bricomarché is the third-largest DIY retail chain in France, operating 473 stores under the Les Mousquetaires (ITM Equipement de la Maison) group, which collectively generated a turnover of €3.4 billion across its DIY banners (Républik Retail). Its marketplace, launched in 2021, is fully integrated into bricomarche.com — a site whose e-commerce revenue grew 12× between 2019 and 2020. With 80% of orders fulfilled via click & collect, it combines online reach with a dense physical store network, giving sellers both digital visibility and in-store collection infrastructure (LSA). Lengow has a long-standing partnership with Bricomarché, supporting both its acquisition channels and its marketplace launch (Lengow).

  • Suits: garden, DIY, tools, pet supplies, home improvement, seasonal products.
  • Notes: sellers are carefully vetted for product quality, pricing competitiveness and delivery standards; the platform’s omnichannel model is a key strength for trade-focused brands.

Connect via Lengow: Sell on Bricomarché with Lengow.

 

10) Bricorama

Bricorama, also part of the Les Mousquetaires group, operates 122 stores (including large-format urban locations) and stocks 65,000 references, making it a broader-range proposition than its sister banners (Républik Retail). Its marketplace allows third-party professional sellers to list products directly on bricorama.fr, with integrated visibility alongside Bricorama’s own range. The platform operates under a rigorous seller verification policy, requiring proof of professional status and adherence to strict quality and customer service standards (Bricorama Marketplace Terms).

  • Suits: power tools, hand tools, home décor, garden equipment, flooring, bathroom and kitchen accessories.
  • Notes: strong footprint near major French urban centres; the wide product catalogue creates broad category opportunities for third-party sellers.

Connect via Lengow: Sell on Bricorama with Lengow.

 

11) Brico Dépôt

Brico Dépôt is a subsidiary of Kingfisher plc (one of Europe’s largest home improvement retail groups) and operates 123 stores in France as well as a growing online presence in Spain and Portugal. Its marketplace is powered by Mirakl technology (in Spain/Portugal) and Octopia technology (in France), opening the platform to verified third-party sellers. In its first full year in Spain and Portugal, the marketplace expanded the product range by +200% (over 60,000 SKUs), integrated over 100 sellers and saw marketplace sales reach 22% of total e-commerce revenue by end 2024 (Kingfisher; Torque Expo).

  • Suits: building materials, large DIY supplies, tools, garden equipment, flooring, outdoor and storage products.
  • Notes: sellers must hold a legal entity address in the EU and demonstrate B2C invoicing, delivery and customer service capabilities; a monthly fee of €39.90 applies plus a category commission of 8–12% (ChannelEngine).

Connect via Lengow: Sell on Brico Dépôt with Lengow.

 

12) Brico Cash

Brico Cash is the discount DIY banner of the Les Mousquetaires group, the same ecosystem as Bricomarché and Bricorama, with a focus on value pricing, cash-and-carry purchasing and professional trade clients. Its marketplace is integrated into the bricocash.com site, extending the online catalogue through vetted third-party sellers. The combined digital strategy of the three Mousquetaires DIY banners has positioned Bricomarché as the 4th most visited DIY website in France, behind Leroy Merlin, ManoMano and Brico Dépôt, and Brico Cash benefits from this shared audience and brand ecosystem.

  • Suits: bulk building materials, construction supplies, tools, outdoor products, value-priced home improvement goods targeting both consumers and trade professionals.
  • Notes: ideal for sellers with competitive pricing on high-rotation SKUs; strong proximity store network and trade buyer audience differentiate it from generalist platforms.

Connect via Lengow: Sell on Brico Cash with Lengow.

 

13) Spareka

Spareka is France’s leading spare parts and self-repair platform, certified B Corp and a laureate of the French Tech 2030 programme. Founded in 2012, it has built a catalogue of 8 million references covering spare parts for home appliances, garden equipment, pool systems, heating and multimedia devices. Its marketplace aggregates catalogues from parts suppliers, wholesalers and resellers, making it the go-to destination for professionals and consumers seeking compatible replacement parts. It also operates the number 1 repair YouTube channel in Europe, driving highly qualified traffic from buyers actively looking to repair rather than replace. With over 60,000 verified customer reviews (Trustpilot), Spareka has established strong buyer trust in a unique repair-economy niche aligned with European right-to-repair regulation.

  • Suits: spare parts suppliers, original and compatible parts wholesalers, and distributors across home appliances, garden tools, pool equipment, heating and multimedia.
  • Notes: aligns with the growing European right-to-repair regulatory framework; eligible for the French Bonus Réparation scheme; both new and second-hand parts are welcome on the marketplace.

Connect via Lengow: Sell on Spareka with Lengow.

 

Who should sell where?

  • Cross-category B2B (all verticals): Amazon Business, Alibaba.com.
  • Electronics & IT for professionals: Amazon Business, Cdiscount Pro.
  • Wholesale to independent retailers: Ankorstore.
  • Industrial sourcing & supplier discovery: Europages.
  • DIY, tools & building materials (trade & pro): ManoMano Pro, Bricoman, Bricomarché, Bricorama, Brico Dépôt, Brico Cash.
  • Dropshipping & pan-European wholesale: BigBuy, Amazon Business.
  • Spare parts & repair economy: Spareka.

 

How to sell on B2B marketplaces in Europe with Lengow

One feed, many B2B channels. Lengow enables brands and distributors to manage their product data, pricing and inventory across multiple European B2B and vertical marketplaces from a single platform, automating catalogue updates and order syncing at scale.

  • Native connectors: Amazon Business, Cdiscount, ManoMano, Bricoman, Bricomarché, Bricorama, Brico Dépôt, Brico Cash, Spareka and more are all available through Lengow.
  • B2B-specific data: enrich product feeds with technical specifications, bulk pricing tiers, packaging dimensions and compliance data that professional buyers require.
  • Localisation: adapt titles, descriptions and attributes in French, Spanish, Italian, German and other languages to meet the expectations of trade and professional buyers across markets.
  • Automation: rules-based pricing, stock synchronisation and feed optimisation reduce manual effort across all your B2B marketplace channels.

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