Top B2B Marketplaces in Europe (2026)

European B2B e-commerce at a glance

• Market size: Europe's B2B e-commerce GMV is still commonly cited at over $2 trillion, though this figure traces back to a 2023-era Straits Research projection for 2025 that hasn't been refreshed with a newer named estimate since (Straits Research). Treat it as a rough order of magnitude rather than a precise current figure.
• Digital shift: The share of B2B organisations' revenue from digital channels was projected to reach 56% in 2025, up from 32% in 2020 (Shopify B2B Trends 2025).
• Marketplace adoption: 88% of global B2B buyers make at least one purchase on a B2B marketplace annually; 35% make at least half of all their purchases via marketplaces (Capital One Shopping Research).
• Platform growth: Over 250 active B2B marketplace platforms were operating in Europe as of 2023, with specialist (vertical) platforms gaining ground over generalists, including a continuing wave of DIY and home improvement retailers opening third-party seller channels, Kingfisher alone has now launched marketplaces at B&Q, Brico Dépôt Spain/Portugal, Castorama France and Castorama Poland.
• VC momentum has cooled since 2023: European B2B marketplace startups raised over $2.1 billion in venture capital in 2023, with France's ManoMano and Ankorstore leading by total capital raised among native platforms (Statista). Neither has closed a major new funding round since, and both have gone through layoffs and, in ManoMano's case, a shrinking GMV, worth keeping in mind when reading their "best-capitalised" status as a snapshot from a more bullish funding cycle.

Top B2B marketplaces in Europe (2026)

1) Amazon Business

Amazon Business is the world's largest B2B online marketplace. As of Q2 2026 it surpassed $60 billion in annualised gross sales, serving more than 11 million organisations worldwide across 11 countries, including hundreds of thousands of small businesses and 97 of the Fortune 100 (Modern Distribution Management). That's up from roughly $35 billion at the end of 2022, real, reported growth rather than the speculative $80 billion-plus projections some analysts had floated for 2025. Operating across Germany, the UK, France, Italy, Spain, the Netherlands and beyond, it extends Amazon's familiar infrastructure (FBA, Prime, sponsored ads) to business accounts with multi-user access, quantity discounts, VAT invoicing and procurement integrations. In Europe, 6 in 10 B2B buyers conduct more than a quarter of their B2B purchasing on Amazon.

• Suits: virtually all product categories; MRO supplies, office, IT, lab equipment and industrial goods perform especially well.
• Notes: Pan-European FBA covers Germany, France, Italy, Spain and the Netherlands in a single fulfilment network; VAT invoice automation is a key purchase driver for business buyers.

Connect via Lengow: Sell on Amazon Business with Lengow.

2) Alibaba.com

Alibaba.com remains the world's dominant cross-border B2B sourcing and selling platform, connecting millions of suppliers with buyers across 190+ countries. For European brands looking to reach global buyers, it is the default entry point, and its European seller programme allows EU-based manufacturers and wholesalers to list and sell internationally.

• Suits: manufacturers, wholesalers, and distributors selling raw materials, consumer goods, electronics, textiles and industrial components.
• Notes: verified supplier badges and Trade Assurance are essential for conversion; European sellers benefit from "Made in Europe" premiums with international buyers.

3) Cdiscount Pro

Cdiscount is one of France's largest e-commerce platforms with a growing B2B channel (Cdiscount Pro) targeting SME buyers and professionals. Its Octopia technology also powers the Brico Dépôt marketplace in France, illustrating how deeply embedded this infrastructure is in the broader French B2B retail ecosystem. The platform is particularly strong in electronics, household appliances, IT equipment and office supplies for business buyers.

• Suits: electronics, IT, office equipment and household goods brands targeting professional and SME buyers primarily in France.
• Notes: B2B-specific pricing and VAT invoicing features appeal to procurement managers; the Octopia-powered model enables flexible third-party seller onboarding across multiple banners.

Connect via Lengow: Sell on Cdiscount with Lengow.

4) Ankorstore

Founded in Paris in 2019, Ankorstore reached a €1.75 billion valuation in January 2022 after raising a €250 million Series C (TechCrunch). Worth flagging: that valuation hasn't been reconfirmed by a new priced round since, the company cut staff in 2023 as growth-at-all-costs funding dried up across the sector, and its most recent recorded funding event is a smaller accelerator-linked round in September 2024 rather than a fresh venture round. The company connects independent brands with independent retailers across Europe, with flexible payment terms (up to 60 days for retailers) and low minimum orders.

• Suits: independent brands in beauty, home décor, grocery, fashion, stationery and lifestyle seeking B2B retail distribution across Europe.
• Notes: commission is 24% on opening orders, 12% on restocks. Its US rival Faire has also shifted from aggressive growth to profitability discipline over the same period, a sign the whole wholesale-marketplace category has matured past its 2021-2022 hypergrowth phase.

5) Europages

Europages is Europe's most visited B2B sourcing platform, with over 1 million professional buyers accessing a database of more than 2.2 million verified suppliers, manufacturers and wholesalers each month (Europages). Covering 34 European countries and available in 26 languages, it is the go-to directory for industrial procurement, cross-border sourcing and supplier discovery, with key demand in construction, cosmetics, textiles and metals.

• Suits: manufacturers, industrial suppliers, wholesalers and service providers seeking inbound B2B leads across Europe.
• Notes: multilingual listings and rich product catalogues drive inquiry volume; RFQ tools allow buyers to contact multiple suppliers at once.

6) ManoMano Pro

ManoMano, the leading European DIY and home improvement marketplace, has raised over $730 million in funding to date, making it the best-capitalised native B2B marketplace in Europe by total capital raised (Statista). That capital hasn't translated into continued top-line growth: overall GMV declined to roughly €1.0 billion in 2024, down about 20% from €1.243 billion in 2022, which the company attributes to post-COVID normalisation and weaker European consumer spending on home improvement (Sacra). The bright spot is ManoMano Pro, its dedicated channel for trade buyers, artisans, contractors and construction professionals, which already represents about 10% of French revenue with over €100 million in GMV and is growing faster than the consumer business; the company says it is "very largely profitable" in France, roughly half of its overall business, even as the group as a whole has a recent history of losses and layoffs. It remains the second most visited DIY website in France.

• Suits: tool, hardware, electrical, plumbing and building materials brands targeting professional trade buyers in France, Germany, Spain, Italy, Belgium and the UK.
• Notes: specialist B2B content (technical sheets, compatibility info) drives conversion with professional buyers; the Pro segment is growing faster than B2C and is where ManoMano's near-term momentum sits.

Connect via Lengow: Sell on ManoMano with Lengow.

7) BigBuy

BigBuy is a pan-European wholesale and dropshipping B2B platform headquartered in Spain, offering a catalogue of over 200,000 SKUs across 50+ product categories with integrated logistics to 34 European countries. It is popular with e-commerce businesses, resellers and retailers wanting to stock or dropship products without holding inventory.

• Suits: e-commerce entrepreneurs, online retailers and distributors looking for a broad European wholesale catalogue with dropshipping fulfilment.
• Notes: API and marketplace feed integrations allow automatic catalogue synchronisation; multi-language product data is included.

8) Bricoman

Bricoman is a European DIY and building materials chain belonging to Groupe ADEO, the world's third-largest DIY retailer with a turnover of over €26 billion, alongside Leroy Merlin. Operating across France, Italy, Poland and beyond, Bricoman targets both professional builders and DIY enthusiasts, stocking construction materials, tools, plumbing supplies and electrical equipment. Its online marketplace has grown fast: as of 2024, third-party sellers already represented 28% of Bricoman's total online GMV (ECDB), with online revenue at bricoman.fr reaching $105 million. Adeo Marketplace Services continues to develop a pan-European marketplace network across its brands.

• Suits: DIY supplies, construction materials, tools, plumbing, electrical equipment, home improvement accessories.
• Notes: strong professional and trade buyer segment; marketplace share of GMV has been growing year-on-year as Adeo accelerates its digital strategy.

Connect via Lengow: Sell on Bricoman with Lengow.

9) Bricomarché

Bricomarché is the third-largest DIY retail chain in France, operating 473 stores under the Les Mousquetaires (ITM Equipement de la Maison) group, which collectively generated a turnover of €3.4 billion across its DIY banners (Républik Retail). Its marketplace, launched in 2021, is fully integrated into bricomarche.com, a site whose e-commerce revenue grew 12x between 2019 and 2020. With 80% of orders fulfilled via click & collect, it combines online reach with a dense physical store network, giving sellers both digital visibility and in-store collection infrastructure (LSA). Lengow has a long-standing partnership with Bricomarché, supporting both its acquisition channels and its marketplace launch (Lengow).

• Suits: garden, DIY, tools, pet supplies, home improvement, seasonal products.
• Notes: sellers are carefully vetted for product quality, pricing competitiveness and delivery standards; the platform's omnichannel model is a key strength for trade-focused brands.

Connect via Lengow: Sell on Bricomarché with Lengow.

10) Bricorama

Bricorama, also part of the Les Mousquetaires group, operates 122 stores (including large-format urban locations) and stocks 65,000 references, making it a broader-range proposition than its sister banners (Républik Retail). Its marketplace allows third-party professional sellers to list products directly on bricorama.fr, with integrated visibility alongside Bricorama's own range. The platform operates under a rigorous seller verification policy, requiring proof of professional status and adherence to strict quality and customer service standards (Bricorama Marketplace Terms).

• Suits: power tools, hand tools, home décor, garden equipment, flooring, bathroom and kitchen accessories.
• Notes: strong footprint near major French urban centres; the wide product catalogue creates broad category opportunities for third-party sellers.

Connect via Lengow: Sell on Bricorama with Lengow.

11) Brico Dépôt

Brico Dépôt is a subsidiary of Kingfisher plc (one of Europe's largest home improvement retail groups) and operates around 127 stores in France as well as 31 stores across Spain and Portugal. Its marketplace is powered by Mirakl technology (in Spain/Portugal) and Octopia technology (in France), opening the platform to verified third-party sellers. By the end of October 2024, marketplace sales had reached 22% of Brico Dépôt's total e-commerce revenue in Spain and Portugal, up from 20% a year earlier (Kingfisher). Kingfisher has since extended the same playbook to Castorama France (launched March 2024) and Castorama Poland (launched 2025), and sold its unrelated Brico Dépôt Romania business to Altex Romania in 2025, a move that has no impact on the France, Spain and Portugal marketplace operations covered here.

• Suits: building materials, large DIY supplies, tools, garden equipment, flooring, outdoor and storage products.
• Notes: sellers must hold a legal entity address in the EU and demonstrate B2C invoicing, delivery and customer service capabilities; a monthly fee of €39.90 applies plus a category commission of 8-12% (ChannelEngine).

Connect via Lengow: Sell on Brico Dépôt with Lengow.

12) Brico Cash

Brico Cash is the discount DIY banner of the Les Mousquetaires group, the same ecosystem as Bricomarché and Bricorama, with a focus on value pricing, cash-and-carry purchasing and professional trade clients. Its marketplace is integrated into the bricocash.com site, extending the online catalogue through vetted third-party sellers. The combined digital strategy of the three Mousquetaires DIY banners has positioned Bricomarché as the 4th most visited DIY website in France, behind Leroy Merlin, ManoMano and Brico Dépôt, and Brico Cash benefits from this shared audience and brand ecosystem.

• Suits: bulk building materials, construction supplies, tools, outdoor products, value-priced home improvement goods targeting both consumers and trade professionals.
• Notes: ideal for sellers with competitive pricing on high-rotation SKUs; strong proximity store network and trade buyer audience differentiate it from generalist platforms.

Connect via Lengow: Sell on Brico Cash with Lengow.

13) Spareka

Spareka is France's leading spare parts and self-repair platform, certified B Corp and a laureate of the French Tech 2030 programme. Founded in 2012, it has built a catalogue of 8 million references covering spare parts for home appliances, garden equipment, pool systems, heating and multimedia devices. Its marketplace aggregates catalogues from parts suppliers, wholesalers and resellers, making it the go-to destination for professionals and consumers seeking compatible replacement parts. It also operates the number 1 repair YouTube channel in Europe, driving highly qualified traffic from buyers actively looking to repair rather than replace. With over 60,000 verified customer reviews (Trustpilot), Spareka has established strong buyer trust in a unique repair-economy niche aligned with European right-to-repair regulation.

• Suits: spare parts suppliers, original and compatible parts wholesalers, and distributors across home appliances, garden tools, pool equipment, heating and multimedia.
• Notes: aligns with the growing European right-to-repair regulatory framework; eligible for the French Bonus Réparation scheme; both new and second-hand parts are welcome on the marketplace.

Connect via Lengow: Sell on Spareka with Lengow.

Who should sell where?

• Cross-category B2B (all verticals): Amazon Business, Alibaba.com.
• Electronics & IT for professionals: Amazon Business, Cdiscount Pro.
• Wholesale to independent retailers: Ankorstore.
• Industrial sourcing & supplier discovery: Europages.
• DIY, tools & building materials (trade & pro): ManoMano Pro, Bricoman, Bricomarché, Bricorama, Brico Dépôt, Brico Cash.
• Dropshipping & pan-European wholesale: BigBuy, Amazon Business.
• Spare parts & repair economy: Spareka.

How to sell on B2B marketplaces in Europe with Lengow

Lengow enables brands and distributors to manage their product data, pricing and inventory across multiple European B2B and vertical marketplaces from a single platform, automating catalogue updates and order syncing at scale.

• Native connectors: Amazon Business, Cdiscount, ManoMano, Bricoman, Bricomarché, Bricorama, Brico Dépôt, Brico Cash, Spareka and more are all available through Lengow.
• B2B-specific data: enrich product feeds with technical specifications, bulk pricing tiers, packaging dimensions and compliance data that professional buyers require.
• Localisation: adapt titles, descriptions and attributes in French, Spanish, Italian, German and other languages to meet the expectations of trade and professional buyers across markets.
• Automation: rules-based pricing, stock synchronisation and feed optimisation reduce manual effort across all your B2B marketplace channels.