220.lv: everything you need to know
Best for: brands and retailers looking to reach Latvian shoppers, expand into the Baltic market and activate a broad product catalogue through the Octopia Network and one of the region’s leading ecommerce marketplace ecosystems.
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Launch notes: Merchants already selling on Cdiscount can activate 220.lv faster because catalogue data, category mapping and operational workflows are shared through the Octopia Network.
✓ One feed, multiple marketplaces
✓ Centralised order management in Lengow
220.lv is one of Latvia’s leading ecommerce destinations and part of the PHH Group marketplace ecosystem, alongside Pigu.lt in Lithuania, Kaup24.ee in Estonia and HobbyHall.fi in Finland. The marketplace gives sellers access to a broad Latvian customer base and, through the wider group, a practical route into the Baltic and Finnish ecommerce markets.
The channel is especially relevant for sellers with competitive offers, reliable stock and a broad catalogue across categories such as electronics, home appliances, beauty, fashion, DIY, garden, sports, children’s products, furniture, pet supplies, food and books. Sellers can choose the countries where they want to trade and adapt assortment, pricing and delivery time for each market.
As part of the Octopia Network available through Lengow, 220.lv can be activated through an existing Cdiscount connection. Sellers benefit from shared catalogue infrastructure, centralised order management and a faster expansion path than a standalone marketplace integration.
Key figures
Sources: 220.lv Marketplace, PHH Group Marketplace, Lengow Octopia Network announcement.
Available countries
Who shops here?
220.lv attracts Latvian consumers looking for a broad online shopping destination with competitive prices, wide assortment and practical delivery options. The site covers everyday purchases, home equipment, consumer electronics, fashion, beauty, garden, sports, pet supplies and many other verticals.
Competitive prices and a large product range make the channel relevant for buyers comparing offers before purchasing. For sellers, this makes stock reliability, product data quality, pricing and delivery information central to marketplace performance.
Through the wider PHH Group ecosystem, 220.lv can also support a regional expansion strategy across Latvia, Lithuania, Estonia and Finland.
Electronics
Smartphones, computers, tablets, monitors, audio products, TVs, video equipment and accessories.
Home & Appliances
Kitchen appliances, vacuum cleaners, washing machines, dryers, furniture, home textiles and household products.
Beauty & Health
Perfumes, cosmetics, hair tools, health products and personal care ranges from premium and mass-market brands.
Fashion & Family Goods
Clothing, shoes, jewellery, accessories, toys, baby products, pet supplies, books, gifts and seasonal products.
What you need to know before applying
220.lv is available through the Octopia Network. Sellers need an active Cdiscount/Octopia setup before activating 220.lv as an additional destination through the shared marketplace infrastructure.
Seller type
Professional sellers, brands, distributors and retailers with reliable stock, structured product data and the ability to manage marketplace orders.
Country
Latvia, with Latvian shopper expectations around price, delivery, stock availability and local marketplace trust.
Costs
Commercial conditions are shared during Octopia marketplace approval.
Time to launch
Fast if the merchant already has an active Cdiscount feed.
Product data
Accurate titles, descriptions, images, categories, prices, stock, delivery information, identifiers and attributes adapted to 220.lv requirements.
Technology
Shared Octopia infrastructure through the Cdiscount channel in Lengow.
How to sell on 220.lv with Lengow
Through the Octopia Network, sellers can activate 220.lv from the same Cdiscount channel used to access other participating marketplaces. Product information is shared across the network, while orders are centralised in Lengow. This reduces operational complexity compared with managing several standalone marketplace integrations.
Selling on 220.lv requires strong catalogue structure, reliable stock updates, localised product data, delivery configuration, competitive pricing and marketplace-specific category mapping. Lengow helps sellers structure, optimise and automate 220.lv marketplace workflows from one platform. Check out Lengow’s detailed marketplace guide.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Catalogue setup | Prepare a complete and structured product catalogue with accurate product information and images. | Product feed formatting, attribute mapping and catalogue structuring for marketplace publication. |
| Category mapping | Map products into the right 220.lv categories to improve discoverability and compliance. | AI Category Mapping helps reduce manual mapping work across the Octopia Network. |
| Localisation | Adapt product content to Latvian shoppers and local marketplace expectations. | AI Content Localisation helps adapt product content for local marketplace requirements. |
| Marketplace image requirements | Use clean product visuals that make products easy to compare across a broad marketplace catalogue. | AI Image Compliance helps prepare visuals for marketplace requirements at scale. |
| Country-specific selling | Adapt assortment, prices and delivery times by country when selling across the PHH Group ecosystem. | Catalogue segmentation and rules to adapt product publication by market. |
| Stock reliability | Keep inventory accurate to avoid overselling, cancellations and poor customer experience. | Automated stock updates and rules to pause or exclude unavailable products. |
| Marketplace market intelligence | Monitor competitor pricing, assortment changes and marketplace positioning to remain competitive. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking across marketplaces. |
| Order operations | Manage orders efficiently and identify the source marketplace within Octopia orders. | Lengow centralises Octopia orders and retrieves new or modified orders regularly. |
With Lengow AI Studio, AI is embedded directly into the marketplace workflow: AI Category Mapping helps classify products faster, AI Content Localisation supports international catalogue adaptation, and AI Image Compliance helps prepare visuals for marketplace requirements at scale.
Create’s European Expansion: a Marketplace Strategy Powered by Lengow
Create is a Spanish design-led home appliance and lifestyle brand combining functionality, style and digital-first distribution. The company uses marketplaces as a strategic growth channel to accelerate expansion across Europe while keeping catalogue and order operations centralised.
“Before working with Lengow, it could take us months to launch new marketplaces. Now it's a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.”
Pedro Salazar, Digital Director, Create
Source: Create success story by Lengow.
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