Empik Marketplace: Everything You Need to Know
Best for: electronics, books, home & living, beauty, toys, fashion and lifestyle brands looking to reach one of Poland's largest ecommerce audiences.
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Launch notes: Merchants already selling on Cdiscount can activate Empik faster because catalogue data, category mapping and operational workflows are shared through the Octopia network.
✓ One feed, multiple marketplaces
✓ Centralised order management in Lengow
Empik is one of Poland’s leading omnichannel commerce ecosystems, combining a trusted retail brand, one of the country’s major ecommerce platforms and a fast-growing marketplace.
Today, Empik Marketplace gives sellers access to Polish shoppers across categories including books, electronics, home & living, beauty, toys, fashion, sports and lifestyle products. For international brands, it offers a strategic entry point into one of Central and Eastern Europe’s most dynamic ecommerce markets.
As part of the Octopia Network available through Lengow, Empik can be activated through an existing Cdiscount connection. Sellers benefit from shared catalogue infrastructure, centralised order management and a faster expansion path than a standalone marketplace integration.
Key figures
Sources: Empik Group About Us, Empik 2025 results, Empik Q4 marketplace update, Lengow Octopia Network announcement.
Available countries
Who shops here?
Empik shoppers are Polish consumers looking for trusted brands, wide product choice, fast delivery options and a familiar local shopping experience. The marketplace benefits from the credibility of a long-standing retailer while offering the breadth of a multi-category ecommerce platform.
Because Empik has strong roots in books, entertainment, culture and lifestyle, its audience is especially receptive to products that combine everyday utility with discovery, gifting and leisure. The platform also attracts shoppers looking for electronics, home products, beauty, toys, fashion and family purchases.
For sellers, Empik is particularly relevant when localisation matters. Polish product content, clear delivery information, competitive pricing and marketplace-ready visuals can strongly influence visibility and conversion.
Books & Culture
Books, media, entertainment, stationery and cultural products.
Electronics
Consumer tech, gaming accessories, smart devices and electronics.
Home & Living
Furniture, decoration, household products and lifestyle items.
Beauty, Toys & Fashion
Beauty, wellness, toys, children’s products, fashion and accessories.
What you need to know before applying
Empik is available through the Octopia Network. Sellers need an active Cdiscount/Octopia setup before activating Empik as an additional marketplace destination through the shared infrastructure.
Seller type
Professional brands and retailers with marketplace-ready operations and scalable product data.
Country
Poland, with strong localisation expectations for product content and customer communication.
Costs
Commercial conditions are shared during Octopia marketplace approval.
Time to launch
Fast if the merchant already has an active Cdiscount feed.
Product data
Polish-language content, structured attributes, competitive pricing and clear delivery information are important.
Technology
Shared Octopia infrastructure through the Cdiscount channel in Lengow.
How to sell on Empik with Lengow
Through the Octopia Network, sellers can activate Empik from the same Cdiscount channel used to access other participating marketplaces. Product information is shared across the network, while orders are centralised in Lengow. This reduces operational complexity compared with managing several standalone marketplace integrations.
Lengow helps brands prepare, transform and automate marketplace-ready product data so they can improve catalogue quality, reduce manual work and adapt their product information to Polish shoppers.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Polish localisation | Adapt titles, descriptions and product details to local language and buying expectations. | AI Content Localisation helps adapt product content for Polish marketplace deployment. |
| Category mapping | Classify products accurately across Empik’s multi-category marketplace structure. | AI Category Mapping helps reduce manual mapping work across the Octopia network. |
| Marketplace image requirements | Use clear, compliant visuals that support discovery and conversion. | AI Image Compliance helps prepare visuals for marketplace requirements at scale. |
| Competitive positioning | Monitor competitor pricing, assortment trends and marketplace positioning to remain competitive. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking across marketplaces. |
| Stock and price accuracy | Keep pricing, stock and delivery information consistent across channels. | Automatic feed synchronisation helps maintain up-to-date offer data. |
| Order operations | Manage orders efficiently and identify the source marketplace within Octopia orders. | Lengow centralises Octopia orders and retrieves new or modified orders regularly. |
With Lengow AI Studio, AI is embedded directly into the marketplace workflow: AI Category Mapping helps classify products faster, AI Content Localisation supports international catalogue adaptation, and AI Image Compliance helps prepare visuals for marketplace requirements at scale.
Create’s European Expansion: a Marketplace Strategy Powered by Lengow
Create is a Spanish design-led home appliance and lifestyle brand combining functionality, style and digital-first distribution. The company uses marketplaces as a strategic growth channel to accelerate expansion across Europe while keeping catalogue and order operations centralised.
“Before working with Lengow, it could take us months to launch new marketplaces. Now it's a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.”
Pedro Salazar, Digital Director, Create
Source: Create success story by Lengow.
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