Achieve success in your French e-commerce strategy with Boulanger marketplace

Advantages and benefits of the Boulanger Marketplace

• A qualified audience: With over 6 million unique visitors per month, the Boulanger marketplace allows you to reach a broad and loyal audience, significantly increasing the visibility of your products and boosting your sales.

• Strong brand recognition: With more than 200 stores across France and a solid reputation in multimedia and home appliances, Boulanger enjoys strong brand recognition. This reputation instills consumer trust and enhances the credibility of partner sellers.

• High average basket value: The average basket on the Boulanger marketplace exceeds 200 euros, offering sellers opportunities to make high-value sales.

Conditions for Selling on Boulanger

• Professional status required: To become a seller on the marketplace, you must be a professional. Sellers are required to provide their VAT registration number before their catalog is published.

• Compliance with regulations and standards: Sellers must adhere to tax regulations (VAT, AGEC law, private copy, etc.) and comply with the customer service quality standards required by Boulanger.

• Strict quality requirements: Boulanger applies strict selection criteria, including a minimum average customer rating of 4.5 stars, an order validation time of less than 24 hours, an order acceptance rate of over 97%, and an incident rate below 7%. Failure to meet these criteria may result in the removal of the seller’s products from the site.

• Customer service in French: All sellers must provide after-sales service (SAV) in French to ensure optimal service quality for customers.