ePrice Marketplace: everything you need to know
Best for: electronics, appliances, home, garden, DIY, furniture, fashion, beauty, auto, sport, culture and general retail brands looking to enter Italy through a recognised marketplace with a strong electronics heritage.
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ePRICE is an Italian generalist marketplace with a strong historical position in electronics and home appliances. The marketplace gives professional sellers access to Italian shoppers looking for electronics, appliances, home products, DIY, garden, furniture, fashion, beauty, auto, sport and cultural products.
The marketplace is especially relevant for brands and retailers looking to enter Italy, grow sales quickly, test a new marketplace and benefit from a channel with high average basket value through Lengow. ePRICE’s electronics heritage makes it a strong fit for technical products, but its marketplace model also supports broader consumer categories.
Through Lengow, sellers can publish offers using EAN codes for products already present in ePRICE’s catalogue, create new product records, manage orders and inventory, update tracking information and centralise marketplace operations through a Mirakl-based setup.
Key figures
Sources: ePRICE Marketplace seller page, Similarweb ePRICE traffic analytics.
Available country
Who shops here?
ePRICE attracts Italian shoppers looking for product choice, competitive prices, technical reliability and trusted marketplace buying journeys. The audience includes electronics buyers, appliance shoppers, home and garden customers, DIY buyers, families, value-conscious shoppers and consumers comparing high-consideration products.
The marketplace is particularly relevant for sellers that can combine strong offer competitiveness with accurate product data, clear EAN coverage, reliable delivery and stock visibility.
Because ePRICE supports both offer publication on existing catalogue records and new product creation, sellers should check which products already exist in the marketplace catalogue and which require full identity record creation before launch.
Electronics & Appliances
Consumer electronics, large and small appliances, multimedia, IT, connected devices and technical accessories.
Home, DIY & Garden
Home equipment, DIY products, garden goods, furniture, decoration, lighting and home improvement products.
Fashion, Beauty & Lifestyle
Fashion, accessories, health and beauty, personal care, wellness and everyday lifestyle products.
Auto, Sport & Culture
Auto and moto products, sporting goods, leisure products, cultural goods and broader general retail categories.
What you need to know before applying
ePRICE is a generalist marketplace, but its strongest fit remains sellers with reliable catalogue data, EAN coverage, competitive pricing and operational readiness for Italy. Launch speed depends on catalogue quality and the number of products that require new product record creation.
Seller type
Professional B2C sellers targeting Italy with electronics, appliances or broader general retail catalogues are the strongest fit.
Country
Italy, with a strong audience for electronics, appliances, technical products and broader general retail categories.
Costs
No set-up costs, monthly subscription of 29 €, and variable sales commission based on products sold: 7% to 9.5% depending on category.
Offer creation
Products already present in ePRICE’s catalogue can be published as offers using EAN codes.
New product creation
If products are not yet in the ePRICE catalogue, sellers must create complete product identity records.
Technology
Mirakl marketplace setup, with catalogue, offer and order workflows managed through Lengow.
How to sell on ePRICE with Lengow
Selling on ePRICE with Lengow starts with marketplace approval and a Mirakl-based setup. Once access is validated, sellers can use Lengow to prepare, optimise and transmit product and offer data to the channel.
Selling on ePRICE requires strong product identifiers, accurate category mapping, reliable offer data, inventory synchronisation, order management and tracking updates. Lengow helps sellers structure, optimise and automate ePRICE marketplace workflows from one platform. Check out Lengow’s detailed ePRICE marketplace guide.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Italian market entry | Prepare product content, pricing, delivery promises and customer operations for Italian shoppers. | Segment-based catalogue preparation and marketplace feed distribution for ePRICE Italy. |
| Offer publication | Use EAN codes to publish offers on products already available in ePRICE’s catalogue. | Feed rules help send the right offers with accurate price, stock and product identifier data. |
| New product creation | Create complete product identity records when items are not already present in the marketplace catalogue. | Catalogue rules and attribute mapping help prepare complete product creation feeds. |
| Category mapping | Map electronics, appliances, home, DIY, fashion, beauty, auto, sport and culture products into the right taxonomy. | AI Category Mapping helps reduce manual mapping work across marketplace taxonomies. |
| Product data quality | Provide complete EANs, titles, descriptions, attributes, images, condition data, prices and stock information. | Rules and attribute mapping adapt catalogue data to ePRICE’s Mirakl requirements. |
| Local content | Prepare Italian-language product information adapted to local search and conversion behaviour. | AI Content Localisation helps adapt product content for local marketplace performance. |
| Image readiness | Use clear product visuals that support comparison, trust and conversion. | AI Image Compliance helps prepare visuals for marketplace requirements at scale. |
| Offer and inventory management | Keep stock, prices, delivery information and availability accurate across the catalogue. | Automated inventory and offer updates help protect availability and reduce errors. |
| Marketplace market intelligence | Monitor competitor pricing, assortment trends and marketplace positioning to remain competitive. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking. |
| Marketplace operations | Track orders, fulfilment, catalogue reports, tracking numbers, stock updates and operational performance regularly. | Centralised order processing, tracking updates, reporting and marketplace performance monitoring through Lengow. |
With Lengow AI Studio, AI is embedded directly into the marketplace workflow: AI Category Mapping helps classify products faster, AI Content Localisation supports international catalogue adaptation, and AI Image Compliance helps prepare visuals for marketplace requirements at scale.
How Ufesa grows on marketplaces with Lengow
Ufesa is a home appliance brand with a broad catalogue of everyday household products. For an electronics-led generalist marketplace such as ePRICE, this type of appliance and consumer product assortment is highly relevant because it fits technical retail demand, comparison-based shopping and high-value marketplace baskets.
“Lengow allows us to centralise and automate the management of our marketplace catalogue, making it easier to expand and optimise our online sales performance.”
Marketplace Team, Ufesa
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