Praxis Marketplace: everything you need to know
Best for: DIY, garden, home improvement, tools, building materials, outdoor living and home renovation brands looking to reach consumers across the Netherlands and Belgium through a specialist home improvement marketplace ecosystem.
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Praxis is one of the leading DIY and home improvement retailers in the Netherlands. Through the Maxeda marketplace ecosystem, sellers gain access to both Praxis in the Netherlands and Brico in Belgium, creating a unique opportunity to reach DIY, garden and home improvement shoppers across the Benelux region.
This marketplace is slightly different from most marketplace launches: merchants cannot choose to sell only on Praxis or only on Brico. Joining the Maxeda marketplace ecosystem means launching on both platforms together, with two feeds and access to two established DIY retailers operated by the Maxeda Group.
The marketplace focuses on DIY, garden, construction, renovation and home improvement products. Buyers typically arrive with a project in mind, making the platform particularly relevant for brands selling tools, building materials, outdoor equipment, home renovation products and garden solutions.
Key figures
Sources: Praxis, Brico, Lengow Help Center.
Available countries
Who shops here?
Praxis and Brico attract homeowners, DIY enthusiasts, garden shoppers, renovation specialists and project-driven consumers looking for practical products to improve their homes and outdoor spaces.
These shoppers often arrive with a specific project in mind. They compare product details carefully, value reliable availability and expect clear information around size, materials, compatibility, delivery and installation use cases.
The marketplace is especially relevant for sellers with DIY, garden, tools, home improvement, construction, furniture, decoration and renovation-related assortments that can serve both everyday consumers and more advanced project buyers.
DIY & tools
Power tools, hand tools, workshop equipment, hardware and accessories.
Garden & outdoor
Garden equipment, outdoor furniture, landscaping products and seasonal goods.
Building materials
Construction products, flooring, insulation, paint, plumbing and renovation materials.
Home improvement
Bathroom, kitchen, lighting, storage, furniture, decoration and home renovation products.
What you need to know before applying
Maxeda maintains quality standards across both Praxis and Brico. Sellers should prepare multilingual content, reliable logistics, compliant product data and marketplace-ready operations before applying.
Seller type
Professional sellers only, with marketplace-ready operations and a relevant DIY, garden or home improvement catalogue.
Countries
Sellers must launch on both Praxis Netherlands and Brico Belgium. It is not possible to activate only one platform.
Costs
€76 monthly subscription to access both marketplaces, plus 5.8% to 14% commission depending on product category.
Languages
Product content must be prepared in French, Dutch and Flemish to support both markets.
Shipping
Shipping methods and logistics categories are managed in Mirakl. Lead time to ship can be configured from 1 to 45 days.
Technology
Mirakl marketplace integration with two feeds, one for Praxis and one for Brico.
How to sell on Praxis & Brico with Lengow
Selling on Praxis and Brico requires careful catalogue preparation, multilingual product content, reliable logistics settings and strong operational monitoring across two connected marketplaces. Lengow helps sellers centralise and automate the processes needed to launch and manage both feeds efficiently.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Two-marketplace activation | Prepare to sell on both Praxis and Brico from the start. | Centralised feed management for both marketplace destinations. |
| Multilingual catalogue content | Prepare product information in French, Dutch and Flemish. | AI Content Localisation helps adapt product content for each market. |
| Category structure | Map DIY, garden and home improvement products into the right taxonomy. | AI Category Mapping suggests the most relevant marketplace categories. |
| Product data quality | Complete attributes, product details and logistics fields before submission. | Rules and attribute mapping adapt catalogue data at scale. |
| Shipping configuration | Manage logistics classes, delivery methods and preparation delays through Mirakl. | Feed rules help structure shipping fields and operational data. |
| Marketplace competitiveness | Monitor pricing, assortment and product positioning against competitors. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking. |
| Marketplace operations | Track orders, rejected products, feed reports and operational updates regularly. | Centralised order workflows, reporting and marketplace performance monitoring. |
With Lengow AI Studio, AI is integrated directly into marketplace execution: category mapping, content localisation and image compliance become part of the same workflow as feed management, stock synchronisation and order handling.
How Tectake grows on marketplaces with Lengow
Tectake is a European home, garden and DIY brand selling thousands of products across multiple marketplaces. As marketplace operations expanded, the company needed a scalable way to manage catalogue updates, product distribution and marketplace performance from a single platform.
“Lengow makes our daily work much easier. The platform is intuitive, the rules are easy to configure and everything works smoothly, from product updates to marketplace connections.”
Marketplace Team, Tectake
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