BtoB marketplace: what differences are there with traditional channels?
Which marketplaces are dedicated to professionals?
When talking about marketplaces, you probably automatically think of Amazon, Cdiscount or Fnac. Platforms where private individuals can purchase more or less anything. Yet did you know there were marketplaces specially reserved for professionals? Here is a selection.
- Amazon Business. The heavyweight of online sales has created a section dedicated to professionals, with a single promise in mind: for them to benefit from millions of B2B references...and from the entire B2C product catalogue! A golden opportunity for professionals, 49% of which turn to B2C sites for their B2B purchases.
- Cdiscount Pro. Known by all private individuals for its special offers, in 2017 the Cdiscount platform widened its offer by creating the very first general marketplace reserved for B2B vendors. The products sold range from office supplies to construction materials and equipment - to cover all possible professional needs. Today it counts more than 50 million references and over 1.3 million registered professional buyers, making it, alongside Amazon Business, one of the two largest B2B marketplaces in France.
- Agoply. In the face of Amazon and Alibaba's domination, a smaller number of e-vendors had the idea of launching a competing B2B marketplace. All the products professionals could need are grouped together in one place, across categories such as office supplies, electronics, tools and safety equipment. Its promise: a single account and a single invoice across all its merchants, so buyers can purchase with confidence.
- JOOR. Here is an example of a B2B marketplace specialised in one sector only: ready-to-wear clothing. The perfect opportunity for retailers from all over the world to be known and develop their clothing sales.
We selected the most well-known B2B marketplaces, but there are many others available - for all kinds of sectors. The choice is yours!