Skroutz Marketplace: everything you need to know
Best for: brands and retailers looking to reach Greek shoppers, expand into Cyprus and European markets, and activate a broad product catalogue through the Octopia Network on one of Greece’s leading ecommerce marketplaces.
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Launch notes: Merchants already selling on Cdiscount can activate Skroutz faster because catalogue data, category mapping and operational workflows are shared through the Octopia Network.
✓ One feed, multiple marketplaces
✓ Centralised order management in Lengow
Skroutz is one of Greece’s leading ecommerce marketplaces, built around product discovery, competitive offers and trusted delivery experiences. Through Octopia and Lengow, merchants can reach Greek shoppers using the same infrastructure already connected to their Cdiscount feed.
Skroutz is a major Greek ecommerce marketplace connecting shoppers with merchants across a wide range of retail categories. The platform combines product search, marketplace checkout, delivery services, customer protection, reviews, promotions and loyalty features to support online purchasing across Greece and beyond.
For sellers, Skroutz is especially relevant when Greek market visibility, competitive pricing, product availability, reliable fulfilment and catalogue quality are part of the growth strategy. Sellers can choose between operating models such as Core, where Skroutz manages shipping through partnered couriers, and FBM, where the merchant handles shipping directly.
As part of the Octopia Network available through Lengow, Skroutz can be activated through an existing Cdiscount connection. Sellers benefit from shared catalogue infrastructure, centralised order management and a faster expansion path than a standalone marketplace integration.
Key figures
Sources: ECDB, Skroutz company data (2025 GMV and market ranking); Skroutz 2025 Annual Report (January 2026, orders and seller figures); Greek e-commerce market guide (2026, visitor reach); Lengow Octopia Network announcement.
Available countries
Who shops here?
Skroutz attracts shoppers looking for a broad product range, competitive prices, reliable delivery options and a trusted marketplace experience. Buyers often compare sellers, delivery promises, product availability and pricing before choosing an offer.
The platform is relevant for everyday purchases as well as higher-consideration products, especially when shoppers want to compare multiple offers in one place. Operational performance matters because order acceptance, delivery accuracy and fulfilment model can directly affect customer experience.
For sellers using the Octopia Network, Skroutz offers an additional route to reach Greek marketplace demand while keeping catalogue and order operations centralised through the same shared infrastructure.
Electronics & Tech
Consumer electronics, smartphones, computing, accessories, gaming, audio products and connected devices.
Home & Appliances
Appliances, furniture, household goods, home improvement, tools, garden and everyday home products.
Beauty, Health & Personal Care
Cosmetics, personal care, health products, wellness, grooming and recurring consumer goods.
Fashion, Kids & Lifestyle
Fashion, shoes, accessories, toys, baby products, sport, leisure and lifestyle products.
What you need to know before applying
Skroutz is available through the Octopia Network. Sellers need an active Cdiscount/Octopia setup before activating Skroutz as an additional destination through the shared marketplace infrastructure. After acceptance, sellers must complete the Skroutz KYC process via Octopia before the shop can be activated.
Seller type
Professional sellers, brands, distributors and retailers with structured product data, reliable stock, competitive pricing and marketplace-ready fulfilment operations.
Countries
Greece is the core marketplace, with delivery expansion available to Cyprus and European Union markets.
Costs
Commercial conditions are shared during Octopia marketplace approval. Skroutz fees depend on category, fulfilment model and order characteristics.
Time to launch
Fast if the merchant already has an active Cdiscount feed, with additional KYC validation required before Skroutz shop activation.
Product data
Accurate titles, identifiers, descriptions, categories, images, prices, stock, delivery data and marketplace-ready attributes are essential.
Technology
Shared Octopia infrastructure through the Cdiscount channel in Lengow.
How to sell on Skroutz with Lengow
Through the Octopia Network, sellers can activate Skroutz from the same Cdiscount channel used to access other participating marketplaces. Product information is shared across the network, while orders are centralised in Lengow. This reduces operational complexity compared with managing several standalone marketplace integrations.
Selling on Skroutz requires strong catalogue structure, reliable stock updates, accurate category mapping, fulfilment model readiness, KYC preparation, competitive pricing and marketplace-specific product data. Lengow helps sellers structure, optimise and automate Skroutz marketplace workflows from one platform. Check out the Skroutz activation guide in the Octopia Help Center.
| Marketplace challenge | What successful sellers do | What Lengow automates |
|---|---|---|
| Octopia prerequisite | Launch on Cdiscount first, then activate Skroutz through the shared Octopia Network setup. | Shared Cdiscount feed activation helps reduce additional setup work for Skroutz. |
| KYC and seller validation | Prepare legal, banking and identity documents required to complete Skroutz activation via Octopia. | Centralised onboarding logic helps merchants prepare the required operational and marketplace setup steps. |
| Catalogue setup | Prepare a complete product catalogue with accurate identifiers, titles, descriptions, images and attributes. | Product feed formatting, attribute mapping and catalogue structuring for marketplace publication. |
| Category mapping | Map products into the right Skroutz categories to improve discoverability and compliance. | AI Category Mapping helps reduce manual mapping work across the Octopia Network. |
| Localisation | Adapt product content to Greek shoppers and local marketplace expectations. | AI Content Localisation helps adapt product content for local marketplace requirements. |
| Marketplace image requirements | Use clean product visuals that make offers easy to compare and support buyer confidence. | AI Image Compliance helps prepare visuals for marketplace requirements at scale. |
| Fulfilment model readiness | Choose the right fulfilment model, prepare shipping operations and respect order acceptance deadlines. | Rules and operational workflows help structure products by fulfilment constraints, delivery promises and availability. |
| Marketplace market intelligence | Monitor competitor pricing, assortment changes and marketplace positioning to remain competitive. | Netrivals provides competitive intelligence, price monitoring and assortment benchmarking across marketplaces. |
| Order operations | Manage orders efficiently and identify the source marketplace within Octopia orders. | Lengow centralises Octopia orders and retrieves new or modified orders regularly. |
With Lengow AI Studio, AI is embedded directly into the marketplace workflow: AI Category Mapping helps classify products faster, AI Content Localisation supports international catalogue adaptation, and AI Image Compliance helps prepare visuals for marketplace requirements at scale.
Create’s European Expansion: a Marketplace Strategy Powered by Lengow
Create is a Spanish design-led home appliance and lifestyle brand combining functionality, style and digital-first distribution. The company uses marketplaces as a strategic growth channel to accelerate expansion across Europe while keeping catalogue and order operations centralised.
“Before working with Lengow, it could take us months to launch new marketplaces. Now it's a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.”
Pedro Salazar, Digital Director, Create
Source: Create success story by Lengow.
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