Google Shopping Feed Management Made Smarter

Approval rates in Google Merchant Center often drop due to incomplete or non-compliant data: missing GTINs, invalid image URLs, incorrect availability fields, or policy violations. NetAmplify automates the detection and correction of these issues using a built-in diagnostics engine, real-time error alerts, and rule-based data enhancement.

For example, L’Oréal Luxe leveraged these capabilities to manage 11 brand catalogs across 80+ countries, significantly reducing disapprovals and achieving faster go-to-market velocity. Brands with long-tail SKUs often see up to 38% improvement in approval rates within the first optimisation cycle.

Generic or truncated product titles often lead to poor ad placement and low click-through rates (CTR) on Google Shopping. With NetAmplify, users can build enrichment rules that dynamically inject brand, category, size, gender, or even seasonal keywords into product titles and descriptions - without altering the source catalog.

Kiehl’s Nordic used this technique to reformat hundreds of SKUs with high-conversion phrasing and accurate pricing tags, which led to a +41% CTR increase during their Black Week campaign, despite running with a smaller budget.

NetAmplify integrates directly with Google Merchant Center and Google Ads, enabling automatic syncing not only for standard Shopping feeds but also for Performance Max (PMax) and Dynamic Remarketing campaigns. The platform ensures that SKUs promoted across these formats are synchronised with real-time inventory, promotional calendars, and custom audience segments.

L’Oréal Luxe benefited from this by using distinct feeds for upper- and mid-funnel targeting, with asset groups tied to seasonal launches and hero SKUs. Combined with enriched titles and high-quality visuals, this approach led to a 3x revenue lift on Shopping and a +20% increase in average order value.

Scaling Google Shopping across borders introduces complex localisation challenges: varying currencies, tax rules, shipping costs, language translations, and pricing models. NetAmplify simplifies this by allowing marketers to generate country-specific feeds from a master source, using conditional rules and localised content blocks.

Wethenew used this feature to expand into four new markets, customizing feeds in 40,000 SKUs with hourly updates to price, availability, and competitive tags - automatically. The result was a streamlined workflow and a 30% uplift in ROAS through more relevant, localised ad content.