Competitive Intelligence for Smarter Pricing & Market Positioning

Real-time visibility on competitors’ pricing, catalogue changes, and stock, so you can act faster and win smarter.

Join hundreds of global retailers monitoring over 1 billion product listings with NetRivals.

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What Is Competitive Intelligence?

Competitive intelligence is the process of systematically gathering, analyzing, and interpreting information about your competitors (what they’re selling, at what price, where, and how those strategies are evolving) so you can make smarter, faster business decisions.

With NetRivals, you gain a powerful, automated tool that delivers granular tracking of your competitors’ product offerings across multiple channels, markets, and languages. This intelligence platform helps you stay one step ahead by answering:

What are my competitors selling?
Their full product catalogues, updated monthly.
At what price, and where?
Exact prices across marketplaces, D2C sites, and comparison engines.
Are they in stock?
Yes - availability is tracked daily.
Have they changed content or introduced new items?
We detect catalogue changes and new product listings.

Why It Matters for Your Business

NetRivals helps you go beyond internal data. When you know your market, you can outperform it.

Benefit	What it unlocks
360° Market Visibility	Understand what your category looks like across D2C shops, marketplaces, and comparison sites.
Faster Price & Assortment Reactions	Adjust listings, prices, and promos based on competitor changes.
Strategic Decision Support	Use data for sourcing, merchandising, and content benchmarking.
Improved Positioning	Identify white space opportunities and avoid price wars.

Tracked Data Includes

Real-time and historical prices

Monitor current and past prices to adapt your strategy with confidence.

Stock availability & promotions

Track competitor stock availability and offers to react faster and boost conversions.

Product descriptions, images, GTIN/EAN

Compare titles, visuals, and IDs for precise product matching.

Shipping methods, catalogue updates

Stay updated on delivery options and product range changes.

How NetRivals Competitive Intelligence Works

Step-by-step process:

Match – Your products are mapped against rivals via AI-powered product matching.
Monitor – Ongoing scans of pricing, content, and stock.
Analyze – All data flows into dashboards, dynamic pricing rules, or your BI stack.
Act – Use the insights to optimize pricing, assortment, and strategy.

Where You Can Monitor Competitors

With NetRivals, you gain visibility into your competitors’ activities wherever they sell online. The platform continuously collects and updates data from various key sales channels, so you always have a clear view of the market landscape.

NetRivals

monitors your competitors across:

D2C Webstores – brand-owned or niche stores
Marketplaces – Amazon, Fnac, Cdiscount, Bol.com, etc.
Comparison Engines – Google Shopping, Idealo, Kelkoo, etc.

NetRivals helps us to be always winners in the bids we place on Google Shopping. It allows us to analyse our competition and have a global view of the state of the market.

Mikel Moisen

CEO - TXIRULA

Premium resource

A Legacy of Sound, Powered by Smart Pricing

Txirula Musik, a leading musical instrument retailer in Spain, has grown from a local shop into a major e-commerce player. To stay competitive in a dynamic market, the brand turned to NetRivals by Lengow, enabling smarter pricing decisions, better channel visibility, and stronger online profitability.

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TXIRULA benefits from the coverage of

35K+

Monitored stores

1B+

Product listings

50+

Countries and currencies

Discover More NetRivals Features

Competitor Assortment Analysis

Evaluate your competitors’ product lines to strengthen your offer.

Discover more

Price Intelligence Software

Leverage pricing, stock and visibility data for smarter insights.

Discover more

Google Shopping Price Monitoring

Gain competitive insight into key comparison platforms.

Discover more

FAQ

Frequently asked questions

Yes. When you're selling internationally and dealing with multiple currencies and market dynamics, keeping your prices aligned is a constant challenge.

Tradeinn operates in over 18 countries and used to struggle with manual updates across its product catalogue. By adopting NetRivals, they began tracking over 800 competitors globally and automating their price updates through API. This gave them full control over international pricing and led to a 60% increase in sales and a 25% reduction in acquisition costs.

A pricing tool like NetRivals helps you stay competitive in every market while keeping your strategy scalable.

A lot more than most expect. Many pricing teams still spend hours manually collecting data from competitor websites and marketplaces.

That was the case for The Little Green Bag. Their team invested a huge amount of time monitoring prices across various channels. With NetRivals, they were able to automate this process and instantly access real-time pricing insights across key product categories.

This shift helped them test strategies faster, respond more confidently, and focus on what really matters: improving margin and market position.

Yes. On Amazon and Google Shopping, visibility depends heavily on pricing. Small differences can mean missing out on the Buy Box or falling behind in ad rankings.

Txirula Musik used NetRivals to monitor over 23,000 products and benchmark prices against their top 10 competitors, including on Amazon. With these insights, they were able to adjust their Google Shopping bids and win more Buy Boxes without lowering profitability.

Competitive pricing is not just about being cheaper. It is about being smarter, faster, and more visible at the right moment.

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