All you need to know about Amazon

  • The world’s most used e-commerce site
  • Your objective: obtaining the buy-box on your product page.
  • Use Seller Central to publish your products on Amazon’s marketplace or sell your products directly to Amazon via Vendor Central and let Amazon handle the rest.
  • Sponsored Products, Advertisements Headline Search, Advertisements Product Display: Amazon offers many marketing tools to highlight your products.
  • Position your products in search: Get premium visibility thanks to Amazon.


Present high-quality data

Create an organised and structured product feed by matching fields and categories.

Track your orders and stock

Process your Amazon orders and update your inventory directly from the Lengow platform.

Stay competitive

Manage your publications by creating rules and filters based on the performance of each product.

Optimise your product pages

Work on your titles, descriptions, images, prices, reviews and create detailed product pages that perform.

Compatibility with Amazon programs

  • Fulfillment By Amazon (FBA) to benefit from their delivery service
  • Seller Fulfilled Prime (SFP) to participate in this shipping program
  • VAT Calculation Service (VCS) to issue your invoices under the Amazon VCS program

Sell on Amazon
with Lengow


Book a demo and start selling on Amazon

Improve your ranking on Amazon and win the Buy Box

On Amazon, the objective for your product is to be found, to convert thanks to a convincing product detail page and to gain the Buy Box. In this guide, you will discover our best practices to improve your SEO on the marketplace.

Title, images, bullet points, customer reviews, price, backend search terms,… Lengow will give you the guidance you need to build an efficient strategy. And benefit from advice on how to successfully integrate into Amazon with Lengow!

Download guide
Win the Buy Box on Amazon

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