Top Marketplaces in the Netherlands (2026)

Netherlands at a glance

• Online spending: Dutch consumers spent €35.7 billion online in 2025, a slight 1% decline, the first such dip in years, driven entirely by falling services spending (travel, events, ticketing), while product spending actually grew for the first time since the pandemic, up 2% for the full year across 347 million purchases (Thuiswinkel Markt Monitor, NielsenIQ/GfK). This nuance matters more than the headline: the market isn't shrinking for physical goods sellers, it's the events and travel categories dragging the total down.
• Q4 2025 snapshot: €10.83B online spend across 95.6 million purchases; smartphone reached parity with desktop/laptop for the first time at 43% of purchases each; cross-border spending kept climbing to €4.5B and 45 million purchases, with Germany (+57%), China (+49%) and Belgium (+44%) the fastest-growing source countries.
• Marketplace/traffic context: bol.com leads, followed by Marktplaats and Amazon.nl among NL marketplace sites (traffic ranking).

The top marketplaces in the Netherlands (2026)

1) bol.com

The Benelux champion and the country's most-visited marketplace. For full-year 2025, trade volume across bol's platform grew to €6.3 billion, up from €5.9 billion in 2024, with cross-border partner revenue doubling in Q4 alone as bol pushes harder to attract sellers from outside the Netherlands (Twinkle Magazine, via Ahold Delhaize FY2025 results). Ahold Delhaize's combined European online trade volume, which also includes Albert Heijn, Etos and Gall&Gall alongside bol, reached over €8.7 billion for the year. Note that Ahold Delhaize no longer breaks out bol's net revenue as a standalone figure in every release, only trade volume, so treat any net-revenue number you see elsewhere with a bit of caution.

• Suits: broad consumer catalogue (Home & Living, Electronics, Toys, Books, FMCG).
• Notes: strict content/CE compliance and delivery SLAs; NL/BE business registration required for seller accounts.

Connect via Lengow: Sell on Bol with Lengow.

2) Amazon.nl

Amazon's Dutch site keeps scaling and remains a required marketplace for Pan-EU FBA eligibility, a key lever for cross-EU delivery rates.

• Suits: most consumer categories; FBA improves Prime eligibility and conversion.
• Notes: competitive pricing and retail media; consider Pan-EU or CEE for logistics.

Connect via Lengow: Sell on Amazon with Lengow.

3) Marktplaats (Pro)

The Netherlands' largest classifieds platform with robust Pro/Admarkt tools for businesses: reach millions monthly and link to your webshop or leads.

• Suits: value-driven products, refurbished, automotive, bulky/home goods, local services.
• Notes: pay-per-click model, creative optimisation matters; "Pro" onboarding and integrations available.

4) Blokker Connect

Marketplace of the well-known Dutch variety retailer Blokker, open to partners whose catalogues fit its home & household focus.

• Suits: Home & Household, Small Appliances, Cleaning, Seasonal.
• Notes: curated categories and branded expectations; API integrations available.

5) Zalando (Partner Program)

Leading European fashion platform active in the Netherlands via the Partner Program. Following the July 2025 close of its ABOUT YOU acquisition, Zalando's group-wide active customers reached a new high of 62 million across 29 markets in FY2025, with group revenue up 16.8% to €12.3 billion and GMV up 14.7% to €17.6 billion (Zalando FY2025 results).

• Suits: Fashion, Footwear, Accessories, Beauty; brand-building and premium positioning.
• Notes: data/attribute quality is critical; consider ZEOS logistics options.

Connect via Lengow: Sell on Zalando with Lengow.

6) fonQ (Partners)

Home & Living specialist marketplace serving NL and BE; curated assortment with partner programme and advertising options.

• Suits: Furniture, Decor, Kitchen & Dining, Garden.
• Notes: closed/curated access; Dutch content required; commissions vary by category.

7) Kruidvat Marketplace

Benelux's health & beauty giant opened its marketplace in late 2023 (starting with Baby; now broader H&B categories) and is onboarding selected sellers.

• Suits: Baby, Beauty, Personal Care, Pharmacy-adjacent categories.
• Notes: strong brand and store footprint; marketplace still expanding categories.

8) Decathlon Marketplace

Europe's largest sports platform operates a growing, selective marketplace available in NL. Group-wide, Decathlon's marketplace volume grew a striking 49% in 2025, far outpacing the group's overall 7.1% GMV growth to €20.7 billion, making it the fastest-growing part of the business by some distance (Decathlon FY2025 results).

• Suits: Sports equipment, Apparel, Outdoor, Cycling & Mobility.
• Notes: invitation/quality-gate approach; category fit and service levels matter.

Connect via Lengow: Sell on Decathlon with Lengow

9) Vinted

Second-hand fashion leader with over 100 million registered users globally and deep Benelux usage. Group-wide, Vinted's GMV grew 47% to €10.8 billion in FY2025, with revenue up 38% to €1.1 billion, though profitability dipped slightly as the group reinvested in expansion, worth knowing but not a reason to avoid the channel (Vinted FY2025 results). Logistics partnership with InPost covers NL among other markets.

• Suits: C2C brands, recommerce, outlet and vintage strategies.
• Notes: C2C focus and fees differ from retail marketplaces; reputation and safety policies evolve.

10) eBay

Global marketplace with strong refurbished, collectibles and parts demand. eBay closed FY2025 with global GMV of $79.6 billion (up 7%) and 135 million active buyers worldwide, and is expanding further into recommerce through its acquisitions of Nordic C2C marketplace Tise and, pending close in Q2 2026, Depop (eBay FY2025 results).

• Suits: refurbished tech, auto parts, collectibles, long-tail inventory.

Connect via Lengow: Sell on eBay with Lengow.

Who should sell where?

How to sell on Dutch marketplaces with Lengow

One feed, many channels. Lengow lets you manage product data, attributes and availability for multiple marketplaces from one place, automate category mapping, synchronise stock/prices, and centralise orders to reduce errors and time-to-list.

• Supported marketplaces: bol.com, Amazon, Zalando, Decathlon and many more via native connectors.
• Quality at scale: use rules to standardise attributes, enrich titles, hide low-stock items, and comply with marketplace specs.
• Faster onboarding: follow our channel set-up best practices for smooth go-lives.

Internal links

• Lengow × bol.com
• Lengow × Amazon
• Lengow × Zalando
• All Lengow marketplace integrations