Why Unauthorised Sellers Are a Growing Threat
Unauthorised sellers are increasingly infiltrating online marketplaces and webshops and their presence can seriously disrupt your brand’s performance, pricing strategy, and partner relationships. According to industry data:
20–30% of marketplace sales are now driven by unauthorised sellers, often operating completely outside the brand’s visibility.
75% of sellers offering branded products are not part of any official distribution network or partnership program.
This growing presence of grey market sellers poses major challenges for brands:
- They consistently sell below your MSRP.
- They hijack Buy Boxes.
- They display outdated or inaccurate product information.
- They destabilise your entire channel strategy.
And worst of all, they’re invisible... until NetMonitor spots them.