The stakes of your profession

A Direct-to-Consumer strategy

Choose where you appear in order to create a direct relationship with your potential customers. Select the most appropriate marketing channels (marketplaces, product-ads, etc.) for your business and define the right optimisation strategies. In this way, you can develop a better understanding of your customers through more direct contact with them.

Adopt the right positioning on marketplaces

Generalist marketplaceslike Amazon and specialist sites benefit from very high levels of traffic. They also take customers further into the conversion funnel, bringing you much closer to your potential customers. With Lengow, you can control how your products are sold on the biggest marketplaces, managing your orders as easily as those placed on your own website.

Explore new audiences

Get ready to present your entire collection on Google Shopping by implementing our different feeds (Shopping, LIA, Manufacturer Center, Promotions). For your affiliation-based influencers, we can provide you with personalised and tracked feeds for affiliation platforms.

Web-to-Store: dedicated to raising your profile

Raising your local profile enables your customers to find you under any circumstances. Present your product range in stores situated close to online shoppers: interconnecting online and offline channels via your products.

Take control of your online visibility

Control your image, your pricing, your margins and everything published by your partners. Precisely define the products you would like to assign to each channel (discontinued lines, special offers, etc.) and those you would prefer to keep for sale on your website so that you work with your distributors in a complementary way, ensuring complete, accurate information for each of your products.

Create your own brand universe

We enable you to supply content to your consumer influencers on social networks with content to increase the engagement rate with your brand. Present several high-quality visuals – and include images showing your items in action, allowing your customers to picture themselves using them.

An international strategy

Ecommerce enables you to access new countries, experiment with new geographical areas or compensate for any gaps in the coverage provided by an unevenly distributed network of stores.

Publish tailored and structured product content

With product content syndication, automatically manage product information from all your partners (retailers, marketing channels, marketplaces, etc.) and automate your catalogs’ distribution. Automate the repetitive and tedious integration, optimization, and distribution tasks of your product sheets so you can focus on higher value-added tasks.

Marketing channels dedicated to your activity

Brands: your dedicated guide to sell directly to your customers

Discover our new white paper and get an overview of D2C sales, which has been very popular with brands in recent years. We will present you the benefits of this model on your business but also the constraints it generates and the essential elements that you should anticipate before you start.

Based on figures and concrete examples, Lengow gives you some key tips to succeed in D2C, especially on marketplaces.


Download our guide

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