The Online Fashion and Apparel Industry

Trusted by leading brands & retailers

Create a seamless connection across your omnichannel operations

Success in the fashion industry relies on visibility, agility, and control. Whether you’re selling timeless staples or limited-edition collections, staying competitive means getting products in front of the right audience, responding to evolving trends, and adapting to market shifts with confidence.

Lengow helps you attract more traffic with omnichannel advertising, scale effortlessly across international marketplaces, stay competitive with dynamic pricing, and protect your brand with reseller monitoring – so you can sell smarter in a trend-driven, high-turnover market, across every channel.

The Fashion Industry at Lengow

4M

fashion marketplace orders managed in a year through Lengow

250+

resellers and channels monitored by Lengow's largest fashion brand

10M

rival products tracked by all of Lengow's fashion customers

Expand Your Reach across Marketplaces

Take your collections to the most relevant local and international marketplaces with ease. Lengow simplifies marketplace expansion so you can focus on selling, not managing complexity.

Accelerate your cross-border growth with plug-and-play marketplace connectors in 40+ countries
Enter new niche or private sales marketplaces with minimal overhead
Stay price-competitive with repricing based on competitor offers
Reduce returns with rich, accurate product content tailored to each channel

Discover supported marketplaces

Drive Omnichannel Traffic to Your Online and Physical Stores

Lengow helps you boost your visibility, convert more shoppers, and optimise every touchpoint—online and offline. With centralised feed management and market insights, your products stand out wherever your customers shop.

Easily scale your channel presence and omnichannel strategy with centralised feed management
Increase your products’ online visibility and ROAS with smart, context-aware feeds
Allocate ad budgets efficiently with market intelligence & product-level competitive insights
Drive web-to-store traffic to your brick-and-mortar shops with Local Inventory Ads
Use dynamic pricing to boost conversion and competitiveness of your webstore

Discover more

Take Control of Your Reseller Network

Maintain brand image integrity, monitor pricing consistency, and empower wholesale teams in sales negotiations with full visibility into your indirect sales channels online.

Monitor third-party sellers across retailer websites, marketplaces, and price comparison sites
Receive alerts on pricing violations and stock-outs
Equip your sales reps with reseller behaviour insights to sharpen account strategies and drive better negotiations.
Align wholesale and DTC teams with shared pricing insights to avoid bidding against lower-priced resellers

Discover more

filoblu

“We have significantly expanded our marketing mix over the last three years by diversifying our strategy across 10 European markets. Lengow has accompanied us in this process and today enables us to easily adapt tailor-made advertising to markets and local consumer habits.”

Acquisition Manager, Zadig & Voltaire

More Fashion & Apparel Success Stories

How Tradeinn accelerates its sales growth with smart pricing

How Eden Park x15 it’s average ROI of marketing campaigns

How Star Srl scaled its cross-border e-commerce business on marketplaces

Streamline your operations, expand your reach, and boost your revenue with Lengow.

Ready to Accelerate Your Fashion & Apparel Online Sales?

Book a demo

How to Win in the Online Fashion Industry

The online fashion industry is evolving faster than ever. With global fashion e-commerce sales projected to surpass $781 billion in 2024 and Gen Z reshaping shopping behaviors across all channels, the competition is more intense than ever. To succeed, brands must not only follow the trends—but lead them. That means mastering digital tools, navigating rising return rates, and standing out in a world where loyalty is fading and choice is overwhelming.

What you’ll discover in this eBook:

The Market Watch – Key global fashion insights, growth projections, and evolving consumer dynamics
Main Trends & Opportunities – Gen Z’s influence, second-hand commerce, social selling, and digital fashion innovations
The Biggest Challenges – From return rates and fast fashion disruption to choice overload and the loyalty crisis
Winning Strategies for 2025 and Beyond – Actionable tactics for customer retention, sustainable growth, and omnichannel performance

Download guide