Your partner in e-commerce success
Unleash your potential with Lengow. Our platform adapts to your business, whatever your sector
Companies
Retailers
Brands
Enterprise companies
Agencies
Industries
Fashion
Beauty
High tech
Home and garden
Luxury
B2B
Departments
Marketing
Marketplace
Tech
Your challenges
One platform. Endless possibilities.
Innovative features and integrations to unleash your business potential
Capabilities
Overview
Product data Management
Order Management
Syndication & Feed Management
Use cases
Sell on marketplaces
Product Ads
Product content syndication
Web-to-store
Dynamic Search Ads
Live commerce
Repricing
Integrations
Sources
Destinations
Find your next marketplace
API
Your e-commerce resources
Dedicated tools to follow the latest industry news and trends
Expert knowledge
Guides, white papers and webinars
Case Studies
Blog
Webinars
Case studies
Pimkie Success Story
...
Nespresso Success Story
Rapid implementation of Lengow to accelerate the omnichannel strategy of...
Miliboo Success Story
All case studies
Our range of offers
Scalable options to adapt to your needs
Offers
NetMarkets
NetAmplify
NetRivals
NetMonitor
Professional Services
L'Oréal Luxe Success Story
Productpine Success Story
Thanks to a Price Intelligence solution, Productpine saved time and improved...
Design Bestseller Success Story
How Design-Bestseller increased its revenue in several European countries...
Who are we?
Find out everything about our company and team of experts
Company
Ecosystem
Newsroom
Career
Lengow life
Join us
Events
Pimkie is an internationally renowned French fashion brand that celebrated its 50th anniversary last year.
Popular, positive, and on-trend, the brand is aimed at every young woman between 18 and 25 years old, whatever their body shape, personality or style.
100% positive impact, 100% style… 100% Pimkie !
Industry
Type
Brand
Market
France
Size
1,000
Revenue
319 millions euros (2023)
Used by
Traffic & Analytics Manager
Product used
+1M
in user coverage
78%
of impressions on people under 25 years old
+10pts
new customer acquisition rate via the website since the campaigns were launched
Pimkie’s goal was to be present on major platforms to showcase products to their target audience. Pimkie’s desire to focus on Gen Z (18-24 year-olds) started out by finding the most appropriate distribution channels for their customers. Creating a partnership with TikTok was an ideal opportunity.
At first, the brand used videos to distribute their products on the platform, but this strategy was too sporadic, difficult to measure and did not generate enough traffic to the product page. TikTok then talked to Pimkie about Dynamic Product Ads, which the brand quickly wanted to test in France in order to benefit from greater visibility from new customers, and more qualified and engaged traffic.
Pimkie was already using Lengow to distribute their products on various channels. Since Lengow was able to quickly enable Pimkie to launch dynamic product ads on TikTok, this new format appeared to be an obvious choice for the brand.
Pimkie has used Lengow since 2013 and distributes more than 9,000 products, particularly on Instagram, Facebook, Google, Snapchat and Criteo. When it came to implementing Dynamic Product Ads on TikTok via Lengow, the setup was extremely fast since the channel was already available on the platform. This enabled the brand to showcase over 2,000 products only 15 days after deciding to launch on this new device. Thanks to Lengow, Pimkie was the first French brand to publish Dynamic Product Ads on TikTok!
Thanks to Lengow, the brand can easily set rules and filters to automate everything and distribute only the desired products. Pimkie can also rate their products according to performance criteria and in this way scale campaigns according to budget, seasonality, business plan, etc.
Overall, Pimkie is focusing on developing their video formats to increase their popularity on Instagram, TikTok (Collection Ads) and YouTube. Pimkie can format their suggested product feeds through the platform’s add-ons and other features.
Pimkie easily opens conversion-focused channels, gaining 78% impressions from under 25s and boosting new customer acquisition by 10 points.
Traffic teams manage campaigns autonomously without relying on technical support.
In two weeks, dynamic ad campaigns reached over 1 million users, driving traffic and brand awareness both online and in-store.
Thanks to Lengow, we are the first French brand to run TikTok dynamic product ads with an innovative, affinity-based and conversion-oriented platform!
Alexandra Schryve
Pimkie
How Design-Bestseller increased its revenue in several European countries with Lengow’s pricing solution NetRivals
Learn how Lengow provides Fluidra with key information on the perception of its products, facilitating...
Online development and increased autonomy for the Europcar brand with Lengow
Connect to lengow platform and discover new features!
Growth of online sales
Saving time and simplifying the process
Internationalisation with a simplified strategy