Implementation of an effective web-to-store strategy leading to a significant reduction in acquisition costs

Through this success story discover the particularly challenging Google LIA project of DECATHLON Italy and how Lengow helped them to reach their goals.

  • 200,000 products distributed
  • 16 acquisition channels
  • -54% cost per store visit after LIA integration
  • -49% cost per click after LIA integration
  • +16% click through rate with LIA

In this document:

  • Company overview
  • Challenges and objectives before using Lengow
  • Solutions provided by Lengow
  • Business benefits

This guide is for you:

  • You have an e-commerce site, you are a manager in an e-commerce company and are looking for information on the marketing channels available to you
  • You want to launch on new distribution channels and promote your products beyond your site
  • You are already selling on distribution channels and want to improve your performances