Segment your products with Custom Labels - Lengow

Requirements:

This process works as soon as Lengow retrieves your product catalogue
The segmentation of your products via Custom Labels is to be adapted according to the values of your choice

First of all…

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Prepare your product catalogue

Then…

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Use automatic rules to segment and label your products

And...

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Adjust the auctions on the product categories you want to promote

Finally...

Adjust your product categories according to your performance

How does it work?

It is recommended to match the common product labels to your previously defined key performance indicators in order to structure and optimize your Google Shopping, Google Ads and Facebook campaigns
You can create up to five custom labels per product from ‘custom_label_0’ [custom_label_0] to ‘custom_label_4’ [custom_label_4]. There is a maximum of 1000 labels per account

NB: More informations here

It works with…

4 600 brands and retailers worldwide are
already using Lengow

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