Requirements:

  • This process works as soon as Lengow retrieves your product catalogue
  • The segmentation of your products via Custom Labels is to be adapted according to the values of your choice

First of all…

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Prepare your product catalogue

Then…

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Use automatic rules to segment and label your products

And...

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Adjust the auctions on the product categories you want to promote

Finally...

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Adjust your product categories according to your performance

How does it works?

  • It is recommended to match the common product labels to your previously defined key performance indicators in order to structure and optimize your Google Shopping, Google Ads and Facebook campaigns

  • You can create up to five custom labels per product from ‘custom_label_0’ [custom_label_0] to ‘custom_label_4’ [custom_label_4]. There is a maximum of 1000 labels per account

More informations here

4 600 brands and retailers worldwide are
already using Lengow