Requirements:

  • A Google Ads account
  • Imported “Business data” feed (available within the Lengow platform)

Start by...

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Activate the “Business data” feed available on our platform and provide your product information

Then…

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Log in to your Google Ads account to create your Ad Customizer script via “Campaigns” > “Group Operations” > “Script”

Finally...

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Paste your script’s code, then modify the variable “SPREADSHEET_URL” (with your URL), “CAMPAIGN” and “ADGROUP”

How does it work?

  • You can automate and personalize your ads in real-time on Google’s Search Network according to a user’s behavior: type of research, device used, location, or date, day and time of the week, etc.
  • This customization complements the original text of your ads and can contain any data available within your Lengow feed

NB: More information here

4 600 brands and retailers worldwide are
already using Lengow