Your partner in e-commerce success
Unleash your potential with Lengow. Our platform adapts to your business, whatever your sector
Companies
Retailers
Brands
Enterprise companies
Agencies
Industries
Fashion
Beauty
High tech
Home and garden
Luxury
B2B
Departments
Marketing
Marketplace
Tech
Your challenges
One platform. Endless possibilities.
Innovative features and integrations to unleash your business potential
Capabilities
Overview
Product data Management
Order Management
Syndication & Feed Management
Use cases
Sell on marketplaces
Product Ads
Product content syndication
Web-to-store
Dynamic Search Ads
Live commerce
Repricing
Integrations
Sources
Destinations
Find your next marketplace
API
Your e-commerce resources
Dedicated tools to follow the latest industry news and trends
Expert knowledge
Guides, white papers and webinars
Case Studies
Blog
Webinars
Case studies
Pimkie Success Story
Nespresso Success Story
Miliboo Success Story
All case studies
Our range of offers
Scalable options to adapt to your needs
Offers
Marketplace Offer
Product Ads Offer
Netrivals - Price Intelligence Offer
Professional Services
L'Oréal Luxe Success Story
Productpine Success Story
Design Bestseller Success Story
Who are we?
Find out everything about our company and team of experts
Company
Ecosystem
Newsroom
Career
Lengow life
Join us
Events
Created in 2005, Miliboo is a major player in the design of “trendy”, modular and customisable furniture, selling its products online with the guarantee of shipping within 24 to 72 hours (in France). More than 2,500 items are sold mainly on its website www.miliboo.com, but also in two “Milibootik” physical sales outlets located in Paris and Lyon. The company offers complete ranges of furniture for the whole house.
Miliboo controls the entire value chain: conception/ design, quality control, logistic tools, marketing and customer support. The company is commercially present in 8 European countries. Miliboo and its subsidiaries employ around 50 people. The company achieved sales of nearly €30 million in the 2019-2020 financial year, an increase of more than 30% compared to the previous financial year. Sales are predominantly made in France (85% of turnover) and Europe (15% of turnover).
Industry
Home & Living
Type
Brand
Market
France, Europe
Size
51-200
Revenue
43,3 million euros (2023-24)
Used by
Marketplaces Manager
Products used
30M€
turnover
2500
products online
+8
new marketplaces in 1 year
21
marketplaces in 4 countries
The objective was to be able to centralise the management of the different marketplaces and comparators from every country from one platform, to both save time and launch new channels.
The online shop and marketplaces were initially internally managed by the marketing department, in collaboration with the technical teams. A dedicated person was then recruited to focus on the marketplaces which represented a strong potential for development. As the technical team was mainly mobilised for the optimisation of the online store itself, using a feed management tool saves them time while making the business teams autonomous in the management and optimisation of feeds.
The objective was also to develop Miliboo’s visibility and business volume by quickly accessing new distribution channels in France and Europe.
Miliboo has been working with Lengow on a daily basis since 2010 in the management of its marketplaces (La Redoute, Veepee, Conforama, Cdiscount, But, Amazon, Rue du Commerce, Rakuten, ManoMano), price comparators (Kelkoo, Google Shopping) and retargeting (Criteo).
The Lengow platform has enabled Miliboo to gain autonomy in managing feeds without having to call on the technical department. In addition, for day-to- day support, all the main information is summarised in guides dedicated to each marketing channel that can be consulted at any time, which really reduces the need for interventions from the technical team. The platform is intuitive and easy to use and the information appears in a very visual way.
Miliboo uses the platform to segment its product catalogue and adapt to the specific codes of each marketplace :
Destocked products are sent to Veepee.
Many products are visible on La Redoute as presence on this marketplace reassures buyers.
On Amazon, certain fragile products are not published because the risk of breakage is higher, so it is likely Miliboo will receive negative reviews.
Distribution on ManoMano allows them to benefit from the very high traffic from DIYers, enabling them to diversify their audience.
The integration time of a new partner is reduced. Lengow is often among the first to integrate new partners that are relevant to our business in different markets. All this allows us to be more responsive. The integration of strategic partners as soon as they are launched is a great asset for us.
Émilie Gadal
Miliboo
INSIGHTS: The algorithm that helped Yeppon’s international development
Zadig & Voltaire’s developed their Direct-to-Consumer strategy and diversified their international mix marketing with Lengow
Launch in 20 days of the Ollygan brand on La Redoute thanks to Lengow Professional...
Growth of online sales
Saving time and simplifying the process
Internationalisation with a simplified strategy