Your Dynamic Ads on…

Your ads on multiple search engines

Using Lengow to manage your Dynamic Search Ads (SEA) has many advantages.

Whether on Google (Google Ads, formerly Adwords), Bing (Microsoft Advertising), or Yandex (Yandex direct), send your feed via Lengow to benefit from the power of the machine learning on these tools, at no additional cost.

Automate all your ads

No need to manage your keywords, text ads, or bids manually. Dynamic Search Ads are automated and performance-oriented.

Leave these time-consuming tasks aside and concentrate on your core business thanks to Lengow’s search engine bidding tools: performance rules and Custom Labels defined in Lengow (price adjustment, deactivation of ads based on inventory, etc.), the addition of negative keywords, among many more.

Everything is managed in real-time! Your SEA campaigns have never been so powerful and adapted to your industry.


Segmentation rules

Segment your ads and enable automatic bidding options based on your custom labels (target CPA bids, target ROAS, maximize clicks, conversions, and conversion value).


Enrich your ads with Analytics data

Lengow uses your Analytics data to optimize your product catalog. This data is integrated into your bidding platforms to boost performance (the most purchased products, most viewed products, most returns, etc). Discover the full power of this feature in our blog article.


Additional sources

Combine the performance of your products to drive your dynamic campaigns: add your margin and stock data, competitor prices, etc., and use them in your campaigns to make them even more efficient.

Improved capabilities with Lengow