What you need to know about Bing Ads

  • A competitive market player gaining more and more market share each year.
  • A serious competitor to Google Adwords you can leverage to boost your sales
  • Get started by opening a Bing Merchant Center account, synchronize your feed and create your first ads.
  • Same set-up, additional possibilities: Bing Ads work similar to Google Shopping campaigns. You can import Google Shopping campaigns into your Bing account thanks to many similar settings.
  • Your feed should contain the mandatory attributes and common to all types of products. Other attributes are optional but recommended – they help to enrich your product ads.
  • Manage your bids strategically to cover your entire catalog and monitor the performance of your ads.

Publish high quality ads

Build ads that convert, thanks to an organised and structured product catalogue.

Optimize your campaigns

Use custom label attributes, set the products you want to highlight.

Improve your presence on the Bing search engine

Choose the right categories and review reports on all relevant search queries.

The Bing API

Work on your indexing and make sure you are in full control

Lengow, the best partner
for your Bing strategy


Get a free audit of your Bing feed

All about Bing:
Our expert guide

Do you want to get started on Bing Shopping and promote your products on Bing?

Lengow gives you the keys to create or improve your campaigns on Bing!


Download our guide

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Bing Example Feed

Download our sample catalog and start creating high-performance Bing ads. Some of the most important fields are already completed, for a maximum of accuracy, add the characteristics that are relevant to your products.

Succeed with Bing and Lengow – thanks to an optimized feed.

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