About OTTO

  • Germany’s top marketplace with 11 million active customers and up to 10 orders per second
  • OTTO is the top online store in Germany after Amazon with 3.4 billion euros in sales in 2019
  • OTTO has more than 14.5 million products available from +19.000 brands. It counts 5.000 marketplace sellers.
  • The marketplace has a wide range of categories: Home & Living, Fashion & Lifestyle, Technology & Media, Sports & Leisure, Garden & DIY, etc.
  • OTTO attaches great importance to the quality of retailers and checks them individually
  • Specific retailer requirements must be met, including German legal form of company, German VAT ID, and German-speaking customer service


Make a success of your onboarding

After OTTO has reviewed your merchant profile, the onboarding process will begin. The Lengow and OTTO support teams work hand-in-hand to help you onboard smoothly onto the marketplace.

Optimize your product sheets

Work with precision on your titles, descriptions, images, prices, and reviews to create detailed product pages that meet and exceed market expectations. Lengow knows the ins and outs of OTTO and will provide advice and support to ensure you include the right information.

Track your orders and stocks

Process your OTTO orders and update your stocks directly from our platform.

Use quality product data

Enrich your product catalog directly on Lengow with the various attributes requested by OTTO thanks to the mapping of fields and categories.

Quickly correct product errors

OTTO may display error codes upon reception of your feed. Correct them directly within the Lengow platform to send your products back to OTTO as soon as possible.

Better performance through rules/exclusions

Automatic rules make all the difference on marketplaces. For example, avoid stock shortages (and disappointed customers on OTTO) by creating a rule for products with low stock to make sure that they are not listed.

Sell on OTTO with Lengow:


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Sell in a targeted and optimized way on OTTO with Lengow

This guide will give you an insight into the key features of Germany’s top marketplace OTTO. We present the platform’s business modelvarious services and seller requirements. We also provide some tips on how to successfully connect to OTTO!

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Sell on OTTO

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