About OTTO

  • Germany’s top marketplace with 7.5 million active customers and up to 10 orders per second
  • OTTO is the top online store in Germany after Amazon with 3.4 billion euros in sales in 2019
  • The marketplace has a wide range of categories: Home & Living, Fashion & Lifestyle, Technology & Media, Sports & Leisure, Garden & DIY, etc.
  • OTTO attaches great importance to the quality of retailers and checks them individually
  • Specific retailer requirements must be met, including German legal form of company, German VAT ID, and German-speaking customer service


Make a success of your onboarding

After OTTO has reviewed your merchant profile, the onboarding process will begin. The Lengow and OTTO support teams work hand-in-hand to help you onboard smoothly onto the marketplace.

Optimize your product sheets

Work with precision on your titles, descriptions, images, prices, and reviews to create detailed product pages that meet and exceed market expectations. Lengow knows the ins and outs of OTTO and will provide advice and support to ensure you include the right information.

Track your orders and stocks

Process your OTTO orders and update your stocks directly from our platform.

Use quality product data

Enrich your product catalog directly on Lengow with the various attributes requested by OTTO thanks to the mapping of fields and categories.

Quickly correct product errors

OTTO may display error codes upon reception of your feed. Correct them directly within the Lengow platform to send your products back to OTTO as soon as possible.

Better performance through rules/exclusions

Automatic rules make all the difference on marketplaces. For example, avoid stock shortages (and disappointed customers on OTTO) by creating a rule for products with low stock to make sure that they are not listed.

Sell on OTTO with Lengow:


Contact us

Melvin & Hamilton Digital implement their international online strategy via Lengow and distribute products throughout Europe through various marketplaces.

The brand uses many of Lengow’s tools to segment and optimize their product sheets, for example by publishing only the latest models on marketplaces that have a preference for new collections.

Download guide
Melvin & Hamilton Case Study

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