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Choose how you sell on Amazon – 2020 update

Through this guide you will discover the distinctive features of Amazon’s Vendor Central and Seller Central. Our guide highlights the differences between each model in order to help you choose the best option for your business.

You will find a range of topics, including logistics, support, delivery, payment and so much more!

Co-written with our partner Bizon, the agency dedicated to brand’s performance on Amazon.


In this document we explain:

  • The essential about Amazon Vendor Central
  • The specificities of Amazon Seller Central
  • Pros and cons of these two sales models

This guide is for you:

  • You have an ecommerce site, or you work for an ecommerce company and you’re looking for more information on new marketing channels
  • You wish to sell your products on Amazon
  • You already sell on Amazon and you want to improve your performance