How Eden Park x15 it's average ROI of marketing campaigns

Created in 1987, Eden Park is the leading premium fashion brand in the world inspired by rugby that mirrors French Flair. It knows how to be both authentic and contemporary, signed and elegant. It is ingenious and unpredictable and defends French-style know-how and creation.

The Parisian establishment, which has a pink bow tie as its emblem, is now present in 34 countries with about 600 retail outlets, and pursues its growth.

In preparation for the 2023 Rugby World Cup in France, since 2019, Eden Park has been developing a 360° strategy establishing the brand in a global omnichannel experience.

Industry

Fashion
Type

Brand
Market

France
Size

201-500
Revenue

75 million euros (2022)
Used by

E-Commerce Manager
Products used

Development of a profitable digital strategy in complete autonomy

60%

of the brand’s traffic & sales come from marketing campaigns managed with Lengow

x15

average ROI of campaigns distributed via Lengow

>2h

the time it takes to configure a new channel

Challenges and goals before Lengow

Before using Lengow, the brand mainly wanted to develop on marketing channels such as Google, Facebook, and even affiliate platforms to increase its visibility, traffic and online sales.

To that end, Eden Park needed a source feed that was easy to set up and adapt on a daily basis following requests from each distribution channel.

In addition to these marketing channels, Eden Park now wishes to develop on marketplaces and is also calling on Lengow for this new stage.

Solutions provided by Lengow

The customer has worked with Lengow since 2017. Thus, it distributes a catalogue of more than 13,000 products on Criteo, Facebook Dynamic Ads, Google, Socloz, etc.

With Eden Park having recently moved from Magento to Shopify, the reconfiguration in Lengow was very quick and smooth, enabling the brand to return to a feed that was perfectly formatted and optimised for distribution.

With the solution, Eden Park appreciates being able to programme its feeds with great ease thanks to the different tools available.

For example, the customer uses additional sources to link certain data from flat files, not available in Shopify, to its product catalogue.

It also uses the segmentation and exclusion rules to adapt and only send the most relevant products from its catalogue to each distribution channel.

The automatic rules make it very easy for it to rework its titles or descriptions to meet distributors’ various needs.

Finally, through its different projects, Eden Park also insists on the fact that it has always been able to count on the availability and advice of its dedicated Account Manager.

Benefits for business

Eden Park quickly distributes products across channels, managing campaigns independently.

Thanks to marketing feeds distributed via Lengow, the brand has, on average, multiplied its ROI by 15.

60% of traffic and sales come from campaigns managed via Lengow.

Lengow’s ease of use enables Eden Park to expand to Inno and other marketplaces.

With Lengow, we are able to coordinate our campaigns more effectively and completely independently. We are very satisfied with the performance obtained up until now and want to develop our partnership even further and continue our growth accompanied by Lengow!

Bastien Borget

E-Commerce Manager

Eden Park

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