Spotlight Sector Home 2023_EN

A Deep Dive into the Online Home, Garden and DIY industry in 2023

Through the latest 2023 version of our ebook, discover the MarketWatch of the industry, the Main Trends and Opportunities for brands and retailers, but also The Biggest Challenges.

Through our research and input, we’ve summed up our top tips and best practices for overcoming these challenges and thriving in this promising market.

  • The online Home, Garden and DIY market is supposed to double by 2027. Market growth will accelerate at a CAGR of 14.33%
  • 20% share of Home & Garden category in total budget of online shoppers in Europe
  • 41% of the customers we’ve interviewed stated that they prefer to shop online for convenience
  • 46% of the customers interviewed reported that they plan to buy second hand DIY tools

In this document we present:

  • Overview of the Market
  • Trends and Opportunities
  • Biggest Challenges
  • Tips and Best Practices

This guide is for you:

  • You have an e-commerce site, or you work for an e-commerce company in the Home, Garden and DIY industry and you’re looking for a clear presentation of the market
  • You want to overcome the challenges ahead and make your online strategy a success
  • You are looking for new opportunities and want to rely more on data to make better-informed decisions and improve your sales