Master Intelligent Google Marketing Campaigns to Drive Performance

The hegemony of Google is no longer in question, and it is already without a doubt a key element of your marketing strategy. It is even more crucial in an uncertain context such as the one we are currently experiencing: Customer Acquisition Cost, time to market, development time, cost and time of activating new channels, rising CPMs, sharing budgets between channels, limited internal technical resources – there’s a lot!

In this context, the performance of campaigns conducted via Google is central to your business. Find out how to power great commerce performance in a complex Google environment. Increase your visibility but also drive performance media thanks to the many features of the Lengow platform:

  • How to develop impactful product ads
  • How to work with pre-configured product feeds
  • How to use Custom Channels to speed up your workflow
  • How to create Google campaigns that convert and drive profit
  • How to set up an accurate dynamic price strategy for Google Shopping

In this document we present:

  • Google marketing and perspective
  • The main challenges marketers have to face
  • How to power great commerce performance in a complex Google environment
  • Advice and success stories

This guide is for you:

  • You have an ecommerce site, or you work for an ecommerce company and you’re looking for more information about the marketing channels available to you
  • You want to sell your products with Google
  • You’re already selling via Google, and you want to optimise your presence and/or be more efficient